Ep #187: Killer Communication Strategies and Tools – with Jeremiah Desmarais

A shift in communication and interaction with prospects and clients is the subject of Jeremiah Desmarais’ new book ….SHIFT. If you want to compete in today’s market, it is a must read.Jeremiah is an old friend who always seems to be able to see –and oftentimes define – the cutting edge in communications strategies. In this interview, we will discuss everything from the Theory of Reciprocity to a one-line email that will deliver amazing results – if you can keep from messing with the formula.We also discuss methods to drive greater engagement – a subject we talk about a great deal these days. Jeremiah explains why webinars are a great tool – but are more suited for B2B sales. We delve into how advisors can get and take advantage of media and much, much more.What You’ll Learn From this Episode:What are the digital shifts that are happening that you need to be aware of. What does the Theory of Reciprocity mean and giving value unconditionally. What is the problem with email and how we can approach it differently as a communication medium. How you can be more effective interacting with and getting on media platforms. Why webinars should be an integral part of your business.