Ep. 187: Tony Wells | Maintaining a Resilient and Customer-Focused Culture episode artwork

EPISODE · Nov 4, 2021 · 28 MIN

Ep. 187: Tony Wells | Maintaining a Resilient and Customer-Focused Culture

from Customer Confidential: Untold Stories of Earned Growth · host Bain & Company

It's tempting to attribute USAA's success to its special expertise in serving military personnel. But Tony Wells, USAA's former chief brand officer, says it comes down to empathy for the unique challenges members face. In this episode, Tony shares how USAA lives its mission every day, how the company quickly adapted to support employees and customers in the wake of the Covid-19 pandemic, and how it continues to prepare for disruption. We'd love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. https://bit.ly/CCPodcastFeedback

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Ep. 187: Tony Wells | Maintaining a Resilient and Customer-Focused Culture

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This episode is 28 minutes long.

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This episode was published on November 4, 2021.

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It's tempting to attribute USAA's success to its special expertise in serving military personnel. But Tony Wells, USAA's former chief brand officer, says it comes down to empathy for the unique challenges members face. In this episode, Tony shares...

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