EP 188 : Marketing Masterclass with Praval Singh (VP Marketing, Zoho)

Praval is the VP of marketing at ZOHO. He has held several positions there over the past 10 years where the company has grown nearly 10X. He spoke about Zoho's marketing evolution, How they think of branding, his pet peeves in SaaS marketing and more in his conversation with Roshan Cariappa. Topics:00:00 Introduction01:42 What changes in the 2-5-10 year journey06:05 What sets Zoho apart from other companies09:36 Evolution of Zoho's Marketing over the past decade13:56 What is a typical day like for Praval17:51 What does Praval's daily MIS look like19:08 Bringing marketers closer to customers23:49 Customer Marketing 28:45 Building a community as a moat31:48 What does the community team do 34:13 Zoho's field marketing genius 36:39 Branding at Zoho40:54 Working with Sridhar Vembu43:05 Praval's Pet Peeves in SaaS marketing45:46 Quantitative v/s qualitative feedback47:44 Career advice for Freshers in Marketing50:44 Books and Podcast recommendations ------------------------------------- Connect with Praval :Linkedin: https://www.linkedin.com/in/praval/Twitter: https://twitter.com/Praval ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operator​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!