Ep. 189: Fred Reichheld | Introducing: Winning on Purpose

A central theme in Fred Reichheld's new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, is purpose. For Fred, a well-defined company purpose is the engine that drives success. But it's not enough. To succeed, an organization's No. 1 goal should always be to make customers' lives better. We'd love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. https://bit.ly/CCPodcastFeedback