Ep. 189: Fred Reichheld | Introducing: Winning on Purpose

from Customer Confidential: Untold Stories of Earned Growth · host Bain & Company

A central theme in Fred Reichheld's new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, is purpose. For Fred, a well-defined company purpose is the engine that drives success. But it's not enough. To succeed, an organization's No. 1 goal should always be to make customers' lives better. We'd love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. https://bit.ly/CCPodcastFeedback

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This episode is 25 minutes long.

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This episode was published on December 2, 2021.

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