EP 189: How To Become The Most Obvious Choice & Grow Your Business w/ Jon Goodman

I’ve known Jon for over a decade and he’s been a guest of the show many times, and every time we have a conversation he shares a lot of wisdom and insights. Jon has served 100,000+ entrepreneurs, coaches and trainers with his content, whether its his books, articles, courses, or mentorship, and has been a force in helping people impact clients and grow their business.  He just launched his new book “The Obvious Choice” which I crushed in 5 days and it has so many powerful, yet simple and applicable insights and actions to take from a person that’s built real world businesses. We focus on some of the biggest principles, strategies, and stories that will help you create actionable steps and impact after listening to the episode.    IN THIS EPISODE YOU’LL LEARN: =>  What are the actual principles and strategies on building a business (and not ones that get shared on TikTok by folks that have never built a real business).  => Why building trust and smaller circles of people that know you will actually grown your business more than social media. => How community, familiarity, and specificity are the 3 KEY principles to grow your business the fastest.  => Why social media is NOT anywhere close to being the best strategy to grow your brick and mortar business.  => The 4 stages of social media for a coach and entrepreneur and when and how to focus on your content.  => What is the 1 + 1 = 10 rule and how it can help you excel and stand out as a coach (most don’t know this!). => Why becoming better and better at your specific skillset may have diminishing returns.  => The 5 skills that will make you stand out and supercharge your craft, regardless of what you do (these are KEY to differentiate). => How to let your geek flag fly and be different and incomparable (become the category of 1!).  => Jon shares “easy” ways to win rather than searching for the hardest option believing it will be best.  => How these entrepreneurs built a very successful business and big impact with small lists, small followings, and no big personal brand (and how you can too).  => How likes and social media following does NOT convert to dollars in the bank account of fulfillment of what you do.  => You can get clients this week by _______ (it will seem so easy you’ll be blow away how you missed this).  LINKS & RESOURCES: Book - The Obvious Choice (Jon Goodman) https://a.co/d/f7Z3xlX Jon Goodman Instagram https://www.instagram.com/itscoachgoodman/ The PTDC website https://www.theptdc.com/ Download Our 3 Powerful and FREE Gym Playbooks https://free.builttolastgym.com/ Luka’s Courses and Workshops  www.LukaHocevar.com Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber