Ep # 189: Why Post-Sales Messaging Matters More Than Launch Messaging ft. Fahad Aziz (Founder and CEO, PuppyDog)

In this episode of Across The Funnel, Adil Saleh sits down with Fahad Aziz, Founder & CEO of PuppyDog, to explore why product marketing is becoming one of the most important functions in SaaS growth. Fahad shares lessons from building and exiting Caremerge, explains why customer discovery still matters even in the AI era, and breaks down how faster product releases are forcing teams to rethink onboarding, adoption, customer education, and expansion. The conversation also covers why post-sale customer journeys deserve the same rigor as buyer journeys, how relevant content can reduce churn and increase usage, and why investors now care more about distribution speed than product ideas alone.