Ep. 19: ABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth – Interview with Sara Månsson

On this week’s episode, we had a chance to sit down and have a conversation with Sara Mansson (Head of Sales Sweden, InZynk) on the topic of account-based marketing (ABM). During the discussion, Sara explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organizations when used the right way.