Ep. 19 | An Academic & Fractional Marketing Leader Drop GOLD | Cause & Effect, Marketing Measurement, ROI & What Business Leaders MUST Know | Auke Hunneman & Christian Hollums

In this episode, I give the mic to Auke Hunneman & Christian Hollums; two incredibly smart and experienced individuals. As a marketing and business leader, this conversation is one of the most important things you'll listen to this year. We cover: Why Philosophy is relevant to marketing (it really, really is) First vs third person perspectives in business & customer centrism The mechanistic worldview and what this means for ROI and competitive advantage Understanding complex systems and the implications for business & marketing Causality deep dive Why intuition matters Bridging the gap between theory and practice My Guests: Auke Hunneman https://www.linkedin.com/in/aukehunneman/ Christian Hollums https://www.linkedin.com/in/christian-hollums-a9544320a/ Give me a shout: W: https://www.growthquotient.com/ LI: https://www.linkedin.com/in/braeden-matson/