Ep. 19 Developing and Optimizing you Competitive Advantage ft. Heather Physioc, Group Connections Director, Discoverability @ VMLY&R

How do you stand out today amongst all of the content becoming available? Why is consistent messaging across an organization, and having a single source of truth so important? This week we are joined by Heather Physioc, Group Connections Director, Discoverability, at VMLY&R, Marketing Guru and prominent keynote speaker.  Heather shares her framework (The 4 Ds - Discover, Differentiate, Demonstrate, and Defend) to help find your competitive advantage, and optimize its value. In addition, she touches on strategies to manage a global remote workforce, which are very timely!   Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:00 - Shifting keynote messaging from in person to virtual mediums @2:30 - Needing to bring live stage presence to a digital screen @4:45 - How to find your competitive advantage & stand out in the sheer amount of content our audiences have at their fingertips. (4 Ds - Discover, Differentiate, Demonstrate, Defend @9:00 - Porters 5 forces & how to actually implement a strategy through beta testing @12:30 - How to assure consistent messaging across an organization @14:00 - Managing remotely - and the importance of a single source of truth  @16:45 - How can a central source of truth be used to develop efficiency @18:30 - Where to invest your money, and focus on digital experience. @22:25 Final 4