Ep#19-From Concierge to Desert Rodeo: Building a New Desert Tradition

Send us Fan Mail#rodeo #desertrodeo #stagecoachweeekendDesert Rodeo info & tickets @ www.desertrodeo.comInstagram@localeconciergecv@thedesertrodeoDave and Carrie Isen share their journey from managing high-end vacation properties through Locale Concierge to launching Desert Rodeo, a Professional Rodeo Cowboys Association sanctioned event taking place during Stagecoach weekend in Thermal, CA. Their entrepreneurial spirit and deep connections to the desert community drive their mission to fill a gap in festival season entertainment.• Dave returned to the Coachella Valley after college to raise his family in his hometown• Carrie built Locale Concierge from the ground up, managing nine luxury vacation properties• The couple identified a need for daytime entertainment during Stagecoach weekend• Desert Rodeo will feature eight professional rodeo events with PRCA-sanctioned competitors• The three-day event (April 25-27) will run from 1:00-3:30 PM at Desert International Horse Park• Major sponsors include Bud Light, Tito's Vodka, Boot Barn, Wrangler, and Stetson• Multiple ticket tiers available from midway passes to premium rodeo boxes with VIP amenities• A portion of proceeds will benefit LA County Fire Department and childhood cancer initiatives• The event expects 8,000 attendees daily and will be broadcast on the Cowboy ChannelVisit desertrodeo.com for tickets and event information. Military and first responder discounts available.