Ep.19 How Abena Boamah built a million dollar business from Shea Butter

This episode of They Say I’m Too Loud feels like a big hug, a lot of laughs, and a celebration of what it means to dream loudly. I sit down with Abena Boamah — Founder of Hanahana Beauty, content creator, and runner — to talk about her journey from growing up with nkuto (shea butter) in her home, to creating one of the most loved Black-owned beauty brands sold at Ulta and featured on Beyoncé’s Black Parade route. In true loud girl fashion, we cover it all:My hilarious Beyoncé lyric mix-up that made me think she shouted out Hanahana Beauty 😂Growing up Ghanaian-American and the way nkuto/yokumi shaped our skincare ritualsWhy Abena didn’t start her brand earlier, and what sparked Hanahana’s launchWhat ethically sourced shea butter really means and how she’s empowering women in Tamale through fair wages, healthcare access, and tech like kneading machinesThe philosophy behind “there’s no need to be ashy” ✨Running, routines, and how Abena balances wellness with entrepreneurshipTalking money, milestones, and what it feels like to see your brand grow beyond your wildest dreamsOur shared love for Ghana and Abena’s big vision for giving backThis isn’t just a founder story — it’s a conversation about culture, community, and creating loud lives filled with purpose.★ This episode was filmed at The Content Studio. To find out more, go to: https://www.instagram.com/thecontentstudio_gh/★ Follow Abena Boamah here: https://www.instagram.com/beanieboamah/★ Find out about Hanahana here: https://hanahanabeauty.com/★ Follow me here: http://instagram.com/nubuke/