EPISODE · Mar 24, 2026 · 45 MIN
Ep. 19 M.A.C.
from The Cosmetic Chronicles · host Sarah Carvalho
Welcome to The Cosmetic Chronicles! In this episode, I’m covering M.A.C., the Canadian makeup brand that redefined self-expression while democratizing makeup in the beauty industry. From mixing lipstick in the back of a hair salon to Madonna, VivaGlam, and global fashion weeks, learn how M.A.C. became THE place for artistry and vivid color.Connect with me:Instagram: @glowandflowbysarah Substack: Glow + Flow CollectiveShop the Podcast: LTKSources:https://www.maccosmetics.com/our-storyhttps://www.maccosmetics.gr/en-e-gr/our-storyhttps://en.wikipedia.org/wiki/MAC_Cosmeticshttps://www.elcompanies.com/en/our-brands/machttps://www.theguardian.com/fashion/fashion-blog/2011/oct/24/brief-history-of-machttps://www.beautylish.com/a/vxnxi/mac-cosmetics-historyhttps://www.allure.com/story/the-history-of-mac-cosmeticshttps://www.allure.com/gallery/best-red-lipstick-moments-in-historyhttps://cosmeticsbusiness.com/untold-story-of-mac-viva-glam-lipstickhttps://www.onmakeupmagazine.com/milestone-40-years-of-mac/https://www.cascade.app/studies/mac-cosmetics-strategy-studyhttps://www.bustle.com/beauty/mac-iconic-makeup-products-historyhttps://www.sheenmagazine.com/beauty-a-deep-look-into-mac-cosmeticss-history-as-best-makeup-brand/https://www.fajomagazine.com/beautywellness/mac-cosmetics-anniversary/https://www.maccosmetics.com/vivaglamhttps://marketrealist.com/2015/08/estee-lauder-expands-business-brand-acquisitionshttps://www.latimes.com/archives/la-xpm-1998-feb-28-fi-23826-story.htmlhttps://www.mercatoshoppingmall.com/mac-cosmetics/https://cewuk.co.uk/how-mac-cosmetics-continues-to-lead-the-prestige-makeup-industry-at-40/https://coveteur.com/2019/08/26/beauty-brand-mogul-john-demsey-estee-lauder-companies/https://www.prnewswire.com/news-releases/mac-cosmetics-takes-on-another-exciting-season-at-new-york-fashion-week-aw-2012-139111084.htmlhttps://www.allure.com/story/mac-brandon-maxwell-collection-spring-2019https://cosmeticsbusiness.com/mac-cosmetics-confirms-launch-date-into-sephora-ushttps://www.roandcostudio.com/work/mac-viva-glamhttps://www.allure.com/story/mac-selena-la-reina-collectionhttps://www.cosmeticsbusiness.com/mac-cosmetics-refreshes-viva-glam-campaign-for-30thhttps://youtu.be/cSzLGCBhLOU?si=hutCKofo8B8kkSLZ&t=516..MAC Cosmetics, beauty history, makeup artistry, VivaGlam, inclusivity, fashion week, celebrity collaborations, makeup products, brand evolution, social activism, MAC
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Ep. 19 M.A.C.
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