Ep. 19: Marketing Mistakes to STOP Making (Part 2)

SUMMARY: In this second part of our marketing episode, Dr. Duncan discusses three more marketing mistakes you should stop making as a chiropractic practice owner. Specifically, she instructs listeners to stop assuming that their social media follower count correlates with business success, to stop overlooking the importance of cultivating a professional brand online, and to stop using stock photos on their websites and social media. If you are a soon-to-be chiropractic school graduate, a chiropractor, or a practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving! TAKEAWAYS: Focus on building relationships in the community for long-term success Don't assume that social media following directly correlates with business success Personal branding is important for chiropractors to connect with their community. Use real, authentic content in social media and website marketing. Avoid using stock photos and invest in local lifestyle photographers for a more genuine representation of your practice. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify