Ep 19 : Mastercard Sonic Brand - Marketing Best Practice. Sonic Brand Case Study by Rajeev Raja Brand Musiq

How do you make global brand like Master Card sing in the same voice across 150+ countries ? If the whole world was blind, how will your brand be recognized ?  How to create a unique sonic identity, audio signature for businesses like Mastercard in an increasing digital world, with rising importance of voice ?  Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the development of Sonic Branding Identity & musical logo or a MOGO® for Mastercard . He explains the use of sound to reinforce your brand identity, just as you would use certain colours or words to design a brand identity. He talks about how he helped develop a Sonic Brand Identity for Mastercard. The melody would play whenever consumers used their cards in physical, digital and voice environments.  Connect with Rajeev Raja on Linkedin https://www.linkedin.com/in/rajeev-raja-1b0b1649/  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/  Subscribe to Jagged with Jasravee on Youtube  https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1  Follow Jagged with Jasravee on Social Media Follow Jagged with Jasravee on Social Media Youtube Page : https://www.youtube.com/JaggedWithJasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in