Ep. 19 - Mastering Strategies for Building an Authentic Online Presence with Jillian Murphy

On this episode, my friend and past mentor, Jillian Murphy and I discuss the importance of building an authentic online presence and personal branding in marketing. Like me, Jillian is adamant about the need to be true to yourself and not overcomplicate things, and to show up as ourselves rather than trying to mimic others or follow trends. We also brought up some caution against sharing too much personal information, which can have the reverse affect and make you appear unprofessional and unreliable. There is a delicate balance between authenticity and professionalism in an online presence and in this episode we shared intentional ways to achieve this balance. We suggest sharing personal stories from a place of growth and learning, which can strengthen your brand and build trust with your audience. Jillian is a powerhouse in this area, which is why I was so grateful to get her on this episode to share her insight and experience with you. Ultimately, this is the episode to listen to for how to bring tangible value to your audience, and you’ll find many tips on how to do so in ways that strengthen your brand. Instagram: https://www.instagram.com/thejillianmurphy/ Podcast on Spotify: https://open.spotify.com/show/4A4yGzE1cw5IR4YJQ4AweA Podcast on Apple: https://podcasts.apple.com/gb/podcast/sales-social-podcast/id1643196871 My Website: www.lauraglassdesigns.com Connect on IG: https://instagram.com/lauraglassdesigns Facebook: Laura Glass Designs