Ep 19 – Shifting Left with the Comprehensive Digital Twin with Doug Burcicki and Scot Morrison – Part 3 episode artwork

EPISODE · Jun 13, 2025 · 16 MIN

Ep 19 – Shifting Left with the Comprehensive Digital Twin with Doug Burcicki and Scot Morrison – Part 3

from The Industry Forward Podcast · host Siemens Digital Industries Software

Today on the Industry Forward Podcast, we bring you the final part of our discussion with Doug Burcicki, Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software product team at Siemens Digital Industries Software, and Scot Morrison, Vice President of Shift-Left Software Product Management in the Hardware Assisted Verification Group at Siemens EDA. In the third installment, Dale shifts the conversation to focus on how companies are approaching software maintenance – especially in products of varying ages, how new business models are contributing to the shift, and some key takeaways from the entire conversation. Thanks very much for listening and please enjoy the discussion!

Today on the Industry Forward Podcast, we bring you the final part of our discussion with Doug Burcicki, Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software product team at Siemens Digital Industries Software, and Scot Morrison, Vice President of Shift-Left Software Product Management in the Hardware Assisted Verification Group at Siemens EDA. In the third installment, Dale shifts the conversation to focus on how companies are approaching software maintenance – especially in products of varying ages, how new business models are contributing to the shift, and some key takeaways from the entire conversation. Thanks very much for listening and please enjoy the discussion!

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Ep 19 – Shifting Left with the Comprehensive Digital Twin with Doug Burcicki and Scot Morrison – Part 3

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Today on the Industry Forward Podcast, we bring you the final part of our discussion with Doug Burcicki, Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software product team at Siemens Digital Industries...

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