Ep. 19: Strategic Marketing Budgets: From Spend to Success

from Organizational Sherlocks, a Business Psychology podcast · host Organizational Sherlocks with Morgan Ashworth and Dr. Elizabeth Fleming

In this episode, we dive into the intricacies of department-specific budgeting with a focus on marketing. We’ll explore how to effectively allocate and manage a marketing budget to maximize return on investment (ROI). Join us as we discuss strategies, challenges, and best practices with our expert guest, Sue Ginsburg with Intrycks, who will share insights on connecting marketing spend to tangible business outcomes.

Episode metadata supplied by the publisher feed · Published Aug 13, 2024

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Ep. 19: Strategic Marketing Budgets: From Spend to Success

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This episode was published on August 13, 2024.

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