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Ep. 19: Strategic Marketing Budgets: From Spend to Success episode artwork

EPISODE · Aug 13, 2024 · 44 MIN

Ep. 19: Strategic Marketing Budgets: From Spend to Success

from Organizational Sherlocks, a Business Psychology podcast · host Organizational Sherlocks with Morgan Ashworth and Dr. Elizabeth Fleming

In this episode, we dive into the intricacies of department-specific budgeting with a focus on marketing. We’ll explore how to effectively allocate and manage a marketing budget to maximize return on investment (ROI). Join us as we discuss strategies, challenges, and best practices with our expert guest, Sue Ginsburg with Intrycks, who will share insights on connecting marketing spend to tangible business outcomes.

What this episode covers

In this episode, we dive into the intricacies of department-specific budgeting with a focus on marketing. We’ll explore how to effectively allocate and manage a marketing budget to maximize return on investment (ROI). Join us as we discuss strategies, challenges, and best practices with our expert guest, Sue Ginsburg with Intrycks, who will share insights on connecting marketing spend to tangible business outcomes.

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Ep. 19: Strategic Marketing Budgets: From Spend to Success

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Frequently Asked Questions

How long is this episode of Organizational Sherlocks, a Business Psychology podcast?

This episode is 44 minutes long.

When was this Organizational Sherlocks, a Business Psychology podcast episode published?

This episode was published on August 13, 2024.

What is this episode about?

In this episode, we dive into the intricacies of department-specific budgeting with a focus on marketing. We’ll explore how to effectively allocate and manage a marketing budget to maximize return on investment (ROI). Join us as we discuss...

Can I download this Organizational Sherlocks, a Business Psychology podcast episode?

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