Ep 19 – Thread Wallets | How a Simple Idea Became a Global Lifestyle Brand | Only Friends on a Pow Day

From a lost wallet in Hawaii to a global lifestyle brand — Thread Wallets joins Austin live from the Snow Sports Industry Tradeshow to share one of the best founder stories you’ve ever heard.Austin chats with Trevor and Mark from Thread Wallets, diving into how a simple elastic wallet inspired by surf culture grew into a worldwide accessories brand stocked in surf, skate, snow, and boutique stores around the globe.This episode covers: • The Hawaii moment that sparked the brand 🌊 • Turning minimalism into expression through colour + design • Collabs with The North Face, Brixton & Cotopaxi • Entering the Australian market for the first time 🇦🇺 • Why quality + intention + culture build the strongest brands • And… the great “fanny pack” vs “bum bag” cultural revelation 👀A feel-good, high-energy conversation about creativity, business, and building something meaningful.🎧 Listen now and meet Thread Wallets — the brand built on simplicity, expression and a whole lot of love.#onlyfriendsonapowday #threadwallets #lifestylebrand #brandstory #surfskatesnow #australiansnow #skiindustry #snowindustryaustralia #wallets #outdoorstyle #brandbuilding #globalbrand #entrepreneurlife #australianpodcast #powdayvibesSupport the showThanks for listening, stay frothy and have fun!