Ep. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion Paths

Ep. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion Paths.In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the topic of website lead generation. They discuss the common question of why websites may not be generating leads and share insights on attracting the right audience, optimising user flow, and leveraging landing pages. They also explore the role of stakeholder involvement in the website-building process and the importance of aligning design and content. They offer practical tips and anecdotes to help you navigate the complexities of website lead generation. Plus, they hint at bringing in experts to delve deeper into SEO and website building. Join Alex and Erica as they deliver valuable marketing insights and inspiration in this engaging episode of "Giraffes Don't Eat Steak."00:00 Website not generating leads? Look beyond website.04:31 Confusion about generating and defining leads.07:55 Driving to action varies, know your audience.11:02 Content informs design; align message and tone.13:51 Early design collaboration speeds up content creation.18:21 Comparing website elements for more accurate design.21:00 Focus on generating leads by sending right people.24:58 End of episode. Tune in next week.#MarketingPodcast #LeadGeneration #WebsiteOptimisation #GiraffesDontEatSteakGiraffes Don't Eat Steak, marketing tips,  business, marketers, websites, generating leads, SEO, website traffic, target audience, landing page, lead generation, SEO experts, marketing insightsConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast