Ep.19 Which risk do you want to take? - Patricia Machado

Patricia Machado, a UX researcher and human-centred design facilitator with over six years of international experience turning customer needs into products, content, and services for innovation projects. She is currently working at Ford Motor Company in the Information Technology group, answering challenging questions to shape the future of mobility and helping technology teams to engage with customers actively. She started her career designing content strategies and producing audiovisual and digital content to engage with customers.  Patricia arrived in User Experience Research, driven by an interest in better understanding people and how they interact with technology. She holds an MFA degree in Interaction Design (Human-Computer Interaction) from the College for Creative Studies based in Detroit, MI. As a researcher, she has focused on product experimentation and innovation. She is highly competent in qualitative research methodologies with a strong emphasis on participatory design techniques.