Ep. 19 Writing words that sell with Vanessa Green

Welcome back, Content Magicians!In this episode, I'm welcoming my friend and copywriter, Vanessa Green from Greenlight Content. Vanessa and I are real life friends and have a lot in common. We went to the same journalism school (at different times) and we both transitioned to copywriting and content strategy.And, in this episode, we are chatting about how to define copywriting, why having a journalism background is a secret superpower, why brand voice is so important and the marriage of copywriting and web design. We really nerd out on the intricacies of copywriting and content so you won't want to miss this! 03:10 Forced into freelance work due to circumstances.08:05 Overcoming challenges in writing and journalism skills.10:26 Copywriting is different from regular writing; it sells.16:17 Tailor copy based on audience sophistication and needs.18:43 Tailor your content to your specific audience.20:45 Copy leads design, designers prefer structured content.25:37 Invest in client stories for genuine endorsements.27:22 Testimonials provide valuable insight for business strategies.30:35 Vanessa Green, on maternity leave, content creatorCONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH VANESSA! Instagram: @greenlightcontentWebsite: greenlightcontent.caLinkedIn: Greenlight ContentShow mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.