Ep. 190: Harnessing AI for Authentic Marketing: Insights from Kinsey Soderberg

We’ve all experienced it: boring social media posts or blog copy made using AI. When I sniff out something written by a bot, I usually glaze over and, frankly, get a little insulted.  Love it or hate it, AI is necessary for business these days to pump out the volume of content necessary to keep up with today’s demanding, distracted consumers.  But what if I told you AI could generate really good content for your brand? Content that feels authentic yet created with precision for engagement and conversions.  Did peak your interest?   That is exactly what we are talking about in this episode of The Scalable Marketing Machine Podcast.  I dive into AI for marketing with guest Kinsey Soderberg founder of Feel Good Social and Authentic AI. We discuss exactly how to use AI as a collaborative tool, training it with brand-specific data, and addressing the gender gap in AI usage. With her brand and podcast Authentic AI®, Kinsey helps down-to-earth entrepreneurs leverage AI tools in their business without wasting their time or sacrificing their authenticity. She focuses on a human-first approach to AI that brings your brand to the forefront and helps you make AI work for you (not the other way around). She believes in using AI to get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life. Check out her signature programs: AI Reels Club and Brand Blueprint for ChatGPT. Let's get started! LinkedIn: https://www.linkedin.com/in/kinseystreib/  Podcast: https://www.feelgoodsocial.com/podcast  Instagram: https://www.instagram.com/feelgoodsocial/