Ep 190. Los retos de gestionar 2 millones de productos en La Casa del Libro con Eloy Mariaud, Director Digital y de Ecommerce.

from Ecosistema Ecommerce · host Javier López Rodríguez

Hoy hablamos de ecommerce desde diferentes puntos y perspectivas porque traemos al podcast a Eloy Marioud, Director de Digital y de Ecommerce de La Casa del Libro, una empresa centenaria que es una de los referentes del comercio electrónico en España. Esta empresa cuenta con más de 50 tienda físicas, gestiona 2 millones de referencias y factura alrededor de los 150 millones de euros. Hoy hablaremos de omnicanalidad en el ecommerce, de cómo se gestionan un catálogo tan inmenso y como se establecen sinergias entre lo físico y lo digital. Veremos qué canales funcionan mejor para vender libros online, cómo es el mercado de los Ebooks y la aplicación de la Piramide del Ecommerce para gestionar todo. También veremos los tres niveles en Inteligencia Artificial que están aplicando, entre otras muchas curiosidades sobre una compañía que ha sabido adaptarse muy bien a los nuevos tiempos. Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Oct 6, 2023

Embed this episode

Attribution link and audio player

Ready to play

Ep 190. Los retos de gestionar 2 millones de productos en La Casa del Libro con Eloy Mariaud, Director Digital y de Ecommerce.

0:00 48:13

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Customers Who Click Will Laurenson Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking! The Ecommerce Toolbox: Expert Perspectives Ecommerce Experts, Noibu Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work.Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level. Income School Jim Harmer: Entrepreneur, Blog Writer, Podcaster Jim Harmer's Income School Blog reveals how he uses blogging and podcasting to earn a living online. Four years ago Jim started a blog, and now he earns over $500,000 per year by creating eBooks and online courses. Jim teaches practical techniques for building a small business online and using social media and SEO to build it into an empire. This show is about social media, SEO, creating digital products, eCommerce, podcasting, how to podcast, and generating passive income online. Listen to Income School and learn to dominate with your internet business. Make Each Click Count Hosted By Andy Splichal Andy Splichal The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

Frequently Asked Questions

How long is this episode of Ecosistema Ecommerce?

This episode is 48 minutes long.

When was this Ecosistema Ecommerce episode published?

This episode was published on October 6, 2023.

Can I download this Ecosistema Ecommerce episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!