Ep 191 Shonna Jordan - JordanJordan.com

In this episode of the Trades Podcast, hosts Danny and Jeff welcome Shonna Jordan, a serial entrepreneur and marketing expert. They discuss Shonna's journey into entrepreneurship, the importance of networking, and the unique approach of the Good Old Gals network. Shonna shares valuable insights on timeless marketing strategies, event planning, and the innovative life-saving device her company produces. The conversation emphasizes building relationships, understanding client needs, and the significance of effective marketing messaging.In this uplifting episode, Jeff and Danny sit down with Shonna Jordan, founder and CEO of JordanJordan.com Marketing, for a conversation that goes beyond logos and ads and focuses on why your marketing matters. Shonna explains how understanding brand purpose, customer psychology, and tailored messaging can help trades businesses break through noise and build long-term success.You’ll hear Shonna discuss:The fundamentals of effective marketing for service businessesHow to craft a brand that reflects your values and attracts the right clientsWhy storytelling is essential, even for technical tradesCommon marketing pitfalls and how to avoid themHow small businesses can compete with bigger competitors using strategy over budgetThis episode gives listeners the tools to rethink their approach and take confident action.Resources and MentionsJordanJordan Marketinghttps://jordanjordan.comThe Trades Podcasthttps://www.thetradespodcast.comWhat You Will LearnHow to define your brand beyond just a logoWhy marketing strategy should inform every part of your businessHow to connect with your audience through meaningful messagingThe difference between marketing that sells and marketing that sticksSteps trades professionals can take today to improve their outreachAbout The Trades PodcastWebsitehttps://www.thetradespodcast.comHosted byJeff Mudd and Danny TorresThe Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community. Support the Trades MovementIf this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.