Ep 192 | How to leverage Black Friday (with or without a sale)

This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025.Here's What We Cover:The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member price without building the whole thing firstThe Freebie Momentum Play — Why Black Friday weekend is perfect for growing your email list and how to create a juicier-than-usual opt-inThe Premium Bundle Play — How to increase conversions by adding value instead of cutting prices (without compromising your premium positioning)The Partnership Visibility Play — Why collaboration is underutilized during Black Friday and how teaming up can double your reachThe Authority Play — How to use Black Friday as a visibility event to build trust and set yourself up for a stronger 2025 launchResources:Go here for 45 ideas low ticket offer ideas: https://docs.google.com/document/d/1E3sAMdPw8aFmuACQaLf55Z0bEtxym8EGF8GwXMuTiFU/edit?usp=sharingLink not working? Send us a note!Instagram: @sophiaparraEmail: [email protected]