Ep. 193: How Marketing Teams Can Drive Pipeline Growth in 90 Days

Today’s increasingly competitive B2B marketing landscape requires strategic thinking, resourcefulness, and the ability to turn challenges into opportunities to build more pipeline. If you were leading a small B2B marketing and leadership gave you just 90 days to show results, what would your approach be? That’s why we’re talking to return guest Sam Dunning (Founder, Breaking B2B), who shares proven B2B marketing strategies and expert insights on how marketing teams can drive pipeline growth in 90 days. During our conversation, Sam discussed the importance and challenges of SEO for B2B companies, and emphasized that SEO is crucial for mature markets with active demand. He talked about common pitfalls to avoid, such as the “traffic trap,” low-intent keywords, and focusing too much on high traffic. Sam also recommended that teams prioritize high-intent searches, leverage customer research, and build a moat of useful pages. He discussed the impact of AI on SEO and provided tips on quick wins such as listicles and value-exchange placements. Remember to also tune in for Sam’s 7-step plan to drive pipeline and deliver results quickly.