Ep.193 [Jenny藝想世界] 外商碎碎唸 - FMCG 資深行銷人的進擊之路 Ft.Edward

from 三十歲碎唸 Talking Thirties · host 小麥 & 倫斯 & Jenny

從台大財金系畢業、不靠國外學歷，如何一路從台灣出發，橫跨香港、進入亞太區市場，成為 Regional Marketing Manager？這一集邀請到FMCG行銷圈超強來賓 Edward，分享他 10 年來在 Nestlé、Colgate 等外商品牌的實戰經驗，以及行銷人在不同職涯階段該具備的核心能力。這集我們聊： -為什麼財金系畢業，選擇走FMCG 行銷之路？ -台灣 vs. 亞太市場：行銷工作內容有何不同？ -如何說服 6 位董事支持你的項目？如何鍛鍊影響力？ -不用當地留學經驗，也能走入APAC role？ -行銷人如何從執行走向策略、從 local 走向 regional？歡迎追蹤Edward: IG : ⁦https://www.instagram.com/edis.free Medium : ⁦https://medium.com/@edward.wh.chen⁩ - 立即追蹤Jenny IG https://www.instagram.com/jenny.brand.career 加入Jenny轉職外商社團（1000+人） https://www.facebook.com/groups/jenny.brand.career -- [Jenny藝想世界] 節目介紹由Podcast [三十歲碎唸] 延伸出的獨立單元。主持人Jenny畢業於台大外文，芝加哥大學藝術史研究所，旅居美國/上海長達9年。第一份工作在上海一家藝術畫廊從事策展，後來轉職到外商FMCG行銷擔任品牌經理。熱愛探索自我以及職涯的多元性，有著一個藝術家靈魂的行銷人。節目會分享實戰行銷案例，轉職心路歷程，藝術相關內容，讓你在職涯探索的路上不孤單~ 片頭/片尾：Wanderer (Take 2) by Admiral Bob (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/admiralbob77/62202 Ft: SackJo22 -- Hosting provided by SoundOn

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Ep.193 [Jenny藝想世界] 外商碎碎唸 - FMCG 資深行銷人的進擊之路 Ft.Edward

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