Ep 195: AKNF - Cut your CaC in Half with THIS UGC Strategy ft. Courney Toll from Nori and Angela from Pilothouse

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Nori is the innovative iron and steamer that's taken the fashion world by storm in just the past 11 months. Nori is iron spelled backward, but Courtney is a forward thinker when it comes to performance brand growth. https://nori.co That's why she partnered up with Angela and Pilothouse to produce a high volume of creator-focused UGC ads that Nori is using to halve their customer acquisition cost and scale to new heights on paid social. This podcast is filled with great insights on: How to disrupt a century-old product Why Nori changed to think of itself as a marketing company vs a product company How Nori uses and re-uses press in their funnel What angles are working best for fashion-focused UGC and LOTS more. Attend DTC's first ever meetup: https://learn.directtoconsumer.co/events Learn Angela's complete playbook for creating killer UGC in her Scale School unit https://learn.directtoconsumer.co/scaleschool Work with Pilothouse on UGC https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video