Ep 195: Lenovo’s CMO on Building a Community of Committed Fans

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!As the world’s number-one PC manufacturer, Lenovo’s mission is to deliver smarter technology for everyone. The company journey has transformed from a wholesale business to a DTC model supported by rich data and analytics delivering world-class experiences for its users. How did they do it? Join Shelley and Jennifer Downes, Lenovo’s CMO of Global eCommerce, as they discuss how attracting repeat customers for a business based on infrequent purchases requires innovative thinking.The new Lenovo customer-centric approach has resulted in a 28 percent increase in digital orders. Listen and learn!For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.