Ep. 195 - Make Them Feel Good [Business 300]

from Business 300 · host Philip Kulishov

What if you ran an ad for your business that started with: “You’ll feel good after giving us your money." That's catchy. You'd probably get people's attention. But could you say that to your customers with a straight face, and stand behind it? Maybe you think it sounds presumptuous. Or haughty. Or too on-the-nose. Maybe you wouldn't run that sort of ad because it makes you look self-seeking or money-loving. Maybe you think it misses the point of what you're trying to do with your business.

Episode metadata supplied by the publisher feed · Published Jun 16, 2025

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