Ep #195: Supercharging Engagement with Potential Clients

This week on The Business Couch with Dr. Yishai, I had Charles Read, CPA, U.S Tax Court Practitioner (USTCP), member of the IRS Advisory Council (IRSAC), decorated US Marine Corps sergeant, and founder and president of three financial service companies: GetPayroll, Custom Payroll Associates Inc, and Payroll On a Budget. On Insight Sunday, Episode 193, Charles shares his road to becoming a founder and president of three successful companies. He talks about how his challenge mindset drives him to love entrepreneurship and leadership, and shares takeaways on communication, listening and setting clear lines in business and relationships that contribute to success or be disastrous if they are not done well. On Story Tuesday, Episode 194, Charles shares lessons he learned about blind spots in his clients and himself. He talks about how his customers accidentally cost themselves thousands of dollars due to payroll and tax blind spots and how he helps ensure they are not risking their business while mitigating the consequences of getting hit by a penalty notice from the IRS. Charles also shares hard lessons he learned about his own blind spots as an entrepreneur, how he corrected a big blind spot after 22 years, and more. If you haven’t yet, go back and listen to episodes 193 and 194 to learn from an accomplished senior executive and entrepreneur with more than fifty years of financial leadership experience in a broad range of industries and the author of four books, his most recent titled, “The Payroll Book: A Guide for Small Businesses and Startups.”Listeners can get a free copy (including shipping) with the code Charles shares in our conversation! At the end of our conversation, Charles shared that his companies invest in reaching potential clients in a myriad of ways and are frequently launching new initiatives. But he wanted to know how to get more potential clients interested and engaged with his businesses and brand and how he can help them.So today, I am talking all about how to turn up the dial on generating interest in your business and brand from potential clients.   This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Connect with Dr. Yishai: Podcast Site: https://thebusinesscouchwithdryishai.buzzsprout.com/Website: https://www.DrYishai.com/Email: [email protected]: https://www.linkedin.com/in/dryishai/Instagram: @DrYishai or https://www.instagram.com/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. ABOUT THE PODCASTYou were built for speed.But right now you feel slower than you look on paper.Most founders try to outwork that slow-down.It only burns them out.Your mind is the only machine your company doesn’t upgrade.So leaders keep pushing against the wrong thing.Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari.DISCLAIMERThis content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2026 Yishai Barkhordari. All rights reserved.