EP 196 : How a 19 year old built India's Best Digital Agency - Pratik Gupta (Founding Partner, Zoo Media)

Pratik Gupta is the Founding partner at Zoo media. At Zoo media, they have built, partnered and acquired some of the most distinct agencies; with differentiated purpose and hyper-specialized skills ; all with a unified purpose. Pratik started building Foxy Moron when he was 19 and has built it into India's largest digital agency network. In this episode he spoke about what mistake the conventional agencies made, how to attract and retain the best talent and the principles of starting an agency.  ------------------------------------- This episode is brought to you by Park Avenue, shop for their wrinkle free shirts here: https://www.myraymond.com/ ------------------------------------- Click here to get regular WhatsApp updates:https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Pratik :Linkedin: https://www.linkedin.com/in/guptapratik/Twitter: https://twitter.com/pratikgupta ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operator​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- Topics:00:00 Sneak Peak01:12 Introduction02:23 What is the secret to Foxymoron's longevity?04:57 How did the Idea for Zoo Media evolve?09:41 Building a moat in the Agency business13:13 Choosing clients and doing work that inspires you16:31 Scaling Creativity19:34 Attracting and Retaining the best talent24:01 Park Avenue wrinkle free shirts24:25 The Innovators dilemma; build current v/s start new28:58 Aligning different business entities to a common goal31:38 What did conventional advertisers do wrong 34:22 Evolution of Advertising over the past decade37:58 Expanding to international markets41:55 Zoo Media partnerships45:24 Principles of starting an agency47:15 Books and Podcast recommendations49:13 Park Avenue Power Points If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!