Ep 196: Why Ulta Beauty’s Joy Project Is Important

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us! Special Guest:  Michelle Crossan-Matos, Chief Marketing Officer, Ulta BeautyWe’re experiencing a deficit in joyfulness; 85 percent of people wish they felt a high level of joy in their lives, but only 58 percent report feeling that way. Ulta Beauty’s mission is to bring joy to millions of people, so they developed The Joy Project and enlisted the help of motivational speaker and podcast host Mel Robbins to empower customers and their workforce of 53,000 to embrace and experience joy. Join Shelley and Michelle Crossan-Matos, Chief Marketing Officer of Ulta Beauty as they discuss how Ulta Beauty has prompted a national conversation about the barriers to joy and how to overcome them. Their discussion reveals how the program can transform a negative, self-criticism conversation into a supportive, connected community.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.