EP 197: Social Media Marketing for STRs

If you own a short-term rental (STR), you've probably wondered: Do I need an Instagram account for my property? Is social media even worth it? In this episode, I'm breaking down exactly how to approach social media marketing for your STR—without wasting time or energy. Here's what I cover: Why choosing one platform first is key (and which one to start with) The surprising reason email marketing is actually more important than social media How to increase direct bookings (and rely less on Airbnb/VRBO) Whether or not your STR needs its own Instagram account If you've been struggling to market your STR or aren't sure where to focus your efforts, this episode is for you! I'd love to hear your biggest takeaway from this episode—tag me when you listen so we can connect! Steph on Instagram: @theweberco and @hostedbythewebers. And don't forget: Join our Free Community >> HERE.

Episode metadata supplied by the publisher feed · Published Feb 4, 2025

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EP 197: Social Media Marketing for STRs

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