Ep 197 The Deep Digital Dive - Google Local Optimisation (Chapter 2) | Rick O'Neill

Episode 197 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK) Rick previously joined us on Webinar 5 and in episodes 134 & 193. Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. 00:00 Introduction 01:03 Digital Marketing Deep Dive Continues   04:55 What Google Local Optimization Means   10:59 Why Local Search Matters for Clinics   18:27 How Patients Search for Nearby Providers   26:25 Setting Up and Claiming Your Business Profile   33:29 Filling Out Your Profile Correctly   41:37 Importance of Reviews and How to Get Them   48:53 Responding to Negative Reviews Professionally   52:09 Posting Regular Updates and Content   61:45 Using FAQs and Website Content to Rank Higher   68:49 Mobile Optimization and Patient Experience   76:38 Tracking Rankings and Measuring Results   80:09 Common Mistakes Clinics Make With SEO   86:34 Simple Actions to Improve Visibility Quickly   90:43 Final Tips and Key Takeaways This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world.  CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS  ALL IA LINKS & CONTACT INFORMATION