EP 197 - Unlocking the Secrets of Buyer Psychology with Katelyn Bourgoin

We may be on a break after Summer School, but we are kinda not. It's throwback time with a refresher on all things buyer psychology. Join us as we talk about common mistakes businesses make in customer discovery and discover the secret sauce for identifying who your ideal customers really are by bringing back some gems from EP 115 with Katelyn Bourgoin.  ABOUT OUR GUEST ♥️Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Global TV, and more. Katelyn is recognised as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock.Catch up with Katelyn on episode 115 - Listen hereEPISODE RESOURCES  ✍️Our Summer School - Access hereAll-access pass - Click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...