Alt Marketing School

BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterIn this session, Fab Giovanetti and Nicole Mezzasalma tackle the realities of using AI in social media, separating helpful practices from the hype and offering grounded advice for marketers at all levels.ABOUT YOUR TEACHER 💛Nicole began her career as a journalist, spending 15 years in the industry before transitioning into marketing roles in the drinks industry. She then moved agency-side and has been at Battenhall for five years, where she focuses on social media strategy and innovation. Originally from Brazil, she’s lived in the UK for over 20 years.For networking and follow-up: Nicole Mezzasalma on LinkedInCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the Official Nipple Protector and somehow made it work.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring.In this episode, Fab breaks down Buffer’s latest report and shows you where the chats are actually happening right now, plus what to DO next so you can stop blaming the algorithm and start building community that converts.Source: Buffer 2026 State of Social Engagement ReportBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionYou’ve tried AI. It’s given you something. But it’s not quite what you meant.In this episode, Nick Crawford breaks down why AI outputs go beige (spoiler: it’s usually the brief), and how to get consistently useful results using his TWIST framework.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterABOUT YOUR TEACHER 👩‍🏫Senior marketing consultant with over 20 years of experience helping brands overcome marketing challenges. Started using AI in 2017 and now focuses on training and deploying AI solutions in a non-technical way.Want the TWIST framework resources? Click hereAI for Non-Techies: Click hereNick’s website: Click hereNick’s AI Power Hour: Book herePlatforms mentioned: ChatGPT, Claude, Gemini, Copilot, NotionCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

New to auditing? Check out our short course on how to build audits that drive results: get a taster classIn this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without spiralling into “post-campaign panic”.You will learn how to review what actually worked, balance your content across the funnel (so you are not stuck only doing top-of-funnel posts), and set a simple testing rhythm for the next quarter that keeps your audience engaged and your growth steady.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water.Fab is breaking down the Planable x SE Ranking 2026 Agency Profitability Report: and the data is honestly so juicy.And the difference between those two worlds isn’t “work harder” or “post more”. It’s hitting a few specific, very unsexy milestones that change the maths of your business.Planable x SE Ranking 2026 Agency Profitability Report: access hereBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Marketing is changing FAST, and 2026 isn’t waiting for anyone. In this episode, we’re breaking down the skills that’ll keep you ahead of the chaos, like performance analysis (yes, numbers can be your bestie), AI literacy (so you’re driving the tools, not being dragged by them), showing up on social without selling your soul, and building a community that actually gives a damn.Post-Mortem Template: download hereSkills on the Rise: The Fastest-Growing Skills in 2026: read hereBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession Fab is joined by copywriter and content strategist Gudrun Lauret to dive deep into the world of USPs, your Unique Selling Proposition. Whether you’re a marketer, freelancer, or small business owner, discover how to pinpoint what genuinely sets you apart, avoid sounding generic, and confidently attract (or repel!) the right clients.ABOUT YOUR TEACHER 💛A copywriter and content marketer, Gudrun had her first piece of writing published aged 14. Passionate about helping business owners to make the world a better place, she works with them to find their USP, to define what makes them different and to use these to inspire others to support their causes. She lives in rural France with her husband and a rescue dog, and can usually be found with her nose in a book.Connect with her over at gudrunlauret.comBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionIn this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether you’re just starting out or looking to refresh your strategy, you’ll discover why having a solid business plan is more than just a tick-box exercise.If you’ve ever felt stuck or unsure where to start, this episode offers actionable advice and a dose of motivation to get you moving forward. Tune in and start building the business plan (and career) that’s right for you!ABOUT YOUR TEACHER 💛Vikkie Richmond is CEO and founder of Red and White Media, helping small businesses and growing organisations communicate with consistency and clarity through brand-led copywriting and comms.She brings over ten years of experience in strategic and brand-led, tone-of-voice copywriting, marketing, and communications. This is her second business; the first saw five successful years as a marketing virtual assistant, specialising in content creation and strategy.Connect with Vikkie on her website and LinkedInBook an online 'Business Blueprint: Planning and goal-setting' session and mention AMS for a special discount. You'll leave the two-and-a-half-hour session with a clear business plan, a set of clear goals for the next twelve months, and a much clearer idea of where you're going. Enquire on her websiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionReady to turn your LinkedIn into a powerful tool for winning clients (without the ick)?In this episode, Fab Giovanetti is joined by Sarah Clay, author, keynote speaker, and employee advocacy expert, to share no-nonsense tips for marketers who want to show up authentically and use LinkedIn to build genuine business relationships.Whether you’re a LinkedIn pro, or just getting started, tune in for practical strategies, a bit of fun, and fresh ways to attract the right opportunities, no sleazy sales tactics required! Give this a listen and get ready to make your LinkedIn presence work for you.ABOUT YOUR TEACHER 💛Sarah Clay is an author, keynote speaker, and Employee Advocacy trainer and consultant to B2C and B2B companies. Sarah offers a no-nonsense, accessible approach to LinkedIn that makes learning feel doable (and even a bit fun). Sarah helps business owners and teams get more leads from LinkedIn, whether that’s teaching them how, doing it for them, or a mix of both.Sarah’s work blends personal branding, content creation, and coaching, and it’s been described as part strategy, part confidence-building, part “finally someone said it out loud.” Sarah also supports students and early-career marketers, and is a guest lecturer at several UK universities.Connect with Sarah on LinkedIn, Instagram or her websiteAccess Sarah Clay's easy peasy metrics chart where you can keep a record of how well you're doing on LinkedIn: click hereBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionWe’re bringing you a Q&A with Tania Gerard all about building marketing workflows that work with your neurodivergent brain, not against it.If you’ve ever tried to force yourself into a “just be consistent” content plan and ended up burnt out, behind, and convinced you’re the problem, this one’s for you.ABOUT YOUR TEACHER 👩‍🏫Tania Gerard is an Accessible Marketing Consultant, TEDx speaker, and founder of Tania Gerard Digital UK.They help companies improve accessibility, neuroinclusion, and digital marketing performance through practical strategies that work for all audiences.Tania is known as one of the UK’s first consultancies to specialise in accessible marketing, supporting brands to meet WCAG 2.2 standards, simplify user experiences, and integrate AI responsibly.Connect with Tania: LinkedIn or InstagramBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionIn this episode, Fab shares a behind-the-scenes reset for 2026, and why you do not need a brand new personality to move your marketing forward.You will learn how to keep what is working, upgrade what needs more support, and make one simple data-led change instead of “vibing anxiously”.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Enjoy this sneak peek from our all-access pass membership: Join the communityFancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you.If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why “dark social” matters more than ever, this one’s for you.ABOUT OUR TEACHER 👩‍🏫Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocialstudioTikTok: @beccasocialBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.Keen to kickstart your goal setting and execution in 2026?In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action.Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the pressure for perfect consistency and building simple habits to keep your marketing momentum going.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationABOUT OUR TEACHERS 👨‍🏫Alexander Pemberton is the Founder of Launch 7 & Tecric, a unique programme for pre-start-ups and start-ups that focuses on developing entrepreneurs, launching businesses, and acquiring customers as early on as possible.LinkedIn: https://www.linkedin.com/in/alexanderpembertonInstagram: https://www.instagram.com/alexdpembertonWebsite: alexanderpemberton.comAlice Benham is a marketing strategist who helps purpose-driven businesses transform big-picture plans into campaigns, launches, and experiments that actually get results.LinkedIn: https://www.linkedin.com/in/alice-benham/Instagram: https://www.instagram.com/alice_benham/Website: [email protected] SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact.ABOUT OUR TEACHER 👩‍🏫Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.ukBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingJoin Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.ABOUT OUR TEACHER 👩‍🏫 Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.Connect on LinkedIn: click hereJoin the freelancer live masterclass: click hereBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingCurious about what’s shifting and what’s here to stay in the world of marketing and social media? In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies. ABOUT OUR TEACHER 👩‍🏫Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocialstudioTikTok: @beccasocialBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Get your copy of the book at https://customerdriven.marketingIn this episode, Fab  shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation. BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingWhat the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.ABOUT OUR TEACHER 👩‍🏫Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on socialTikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersOUR FAVE RESOURCES 👇Get weekly lessons in your inbox for £0: NewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.ABOUR YOUR TEACHER 💛Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.Join Niki’s masterclass: watch hereEmma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour.TikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.View all sponsors and offersOUR FAVE RESOURCES 👇Get weekly lessons in your inbox for £0NewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Get your copy of the book at customerdriven.marketingFab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of modern marketing. If you’re keen to build real, lasting trust as part of your marketing strategy, make yourself a cuppa and tune in. And after that, go and grab Fab's book - DUH.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, and understand the importance of cultural nuances in successful campaigns. ABOUT YOUR TEACHER 💛Mags is a Marketing Consultant with 10 years’ expertise in social media and community building. Skilled in optimising strategies for B2B and B2C audiences, she has collaborated with leading brands across tech, beauty, luxury, automotive, real estate, finance, L&D, and e-commerce. She has spoken at conferences such as the International Social Summit in Barcelona, appeared on podcasts, and delivered corporate training sessions on social media engagement and strategy optimisation.Find out more about Mags: connect on LinkedInSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce.ABOUT YOUR TEACHER 💛Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing, she works with businesses to build standout social strategies, train in-house teams, and create social-first content that connects. She’s led global social teams, delivered workshops worldwide, and produced UGC for lifestyle, food & drink, travel, and family-friendly brands.Connect with Xandrina: LinkedInEGC quiz: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales.EPISODE RESOURCES ✍️Replays available inside the all-access pass: Our course libraryCheck Aggie’s book: clickABOUT YOUR TEACHER 💛Aggie Meroni is the Founder of White Bee Digital, a Paid Social Agency, specialising in managing Meta™Ads to help grow eCommerce brands.Aggie has over 14 years of sales and marketing experience and has worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta™Ads strategies.Aggie’s website: clickConnect with Aggie on LinkedIn: clickConnect on Instagram: clickSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content.Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connects with your audience.ABOUT THE TEACHERGordon is the VP of SEO Strategy at uSERP. Bringing over 10 years of experience at the cutting-edge of SEO in highly competitive markets, he helps lead SEO strategy development for uSERP clients that deliver 10x results.Semrush: try it hereAhrefs: try it hereGet access to $5,750+ worth of courses for FREE in the uSERP Skool communitySupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns that include all audiences.🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.🎓 Get a free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛Katherine(she/her) is an accessibility consultant and inclusive business strategist for small business owners and entrepreneurs. With a unique combination of design, marketing, and strategy, she guides everyday industry leaders to build business strategies that align with their values, serve their community more fully, and help them grow easier. Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join our Black Friday & holiday season strategy deep dive: click hereAccess the Seasonal campaign planner: click hereJoin Fab as we chat about turning Black Friday from a chaotic last-minute scramble into something you can actually plan for. We'll look at how to set up a proper two-month runway, craft personalised offers that make sense, and build genuine connections with your community, without just slashing prices. This episode is full of practical tips to help you make the most of the holiday season.RESOURCES ✍️Deep dive session: click hereAll-access pass: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches.Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts,Julia shows you how to make each launch more successful than the last. You'll learn practical ways to juggle multiple launches, keep your audience excited, and maintain momentum across different channels.ABOUT YOUR TEACHERJulia Saxena is the General Manager at Forte Labs, where she helps people build their own “Second Brain”—a system for organizing knowledge and unlocking their full potential (because who doesn’t want a backup brain?).She’s been the powerhouse behind two bestselling book launches, a lineup of self-paced online courses, and sought-after cohort-based programs. Julia also leads the thriving Second Brain Membership and manages a growing YouTube channel, sharing tips on productivity, note-taking, and personal growth.Website: access hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced marketers looking to level up their newsletter game.ABOUT YOUR TEACHERChenell is the founder of Growth In Reverse, a newsletter and podcast where she reverse engineers the newsletter growth of top creators. Every week you get the growth playbooks and ways you can replicate some of their success with your own email list. Linkedin: Follow hereWebsite: Visit hereEPISODE RESOURCES ✍️Explore growth strategies with CrazyEgg: learn moreCollect social proof with Senja: explore hereVery Good Copy: discover moreCheck out First 100: read moreSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join Victoria Cumberbatch as she breaks down the Zone of Genius - your secret weapon for personal and professional growth. She walks us through how finding your genius can help you feel more fulfilled and successful in your work. Victoria gets real about her own journey and shares some handy tips to help you figure out where your genius truly lies.Listen in to learn how to match your work with what you're naturally great at, and create positive changes for a more energized and productive life.ABOUT YOUR TEACHERViki is an ACC resilience coach, here to support the neurodiverse from living in states of tension to thriving in states of intention. Rooted in a neuro-friendly, trauma-informed approach, she supports individuals and teams through coaching, breathwork, and community-centered experiences.EPISODE RESOURCES ✍️Check our her website: hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Liana Fricker joins Fab to explore what it really means to build sustainability into your marketing, from daily practices to long-term business impact. This episode is a must-listen for founders, freelancers, and teams ready to embed purpose into every campaign.🎙️ This conversation was originally recorded as part of the Ethical & Sustainable Marketing Accelerator.🎓 Access a free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛Liana is Founder of Inspiration Space – a high performance training centre for fledgling founders and “Companies of One.” As a venture catalyst, Liana works with her clients to embed environmental stewardship into the heart of their business and embrace innovation.She spent almost 20 years working in PR and Marketing in creative agencies before taking the leap into entrepreneurship.Since then, she’s invested over 7,000 hours delivering 1:1 mentorship to small businesses in the UK. In 2022 and 2023 Startups Magazine included me in their esteemed roundup of the ‘Most Inspiring Women of The Year.’Find her on LinkedIn: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join us for a down-to-earth chat with Mercy Abel, a marketer who's passionate about values-driven work. She'll share her journey of staying true to her values while navigating the marketing world. From her work with Unlocked to her experiences with mentorship, Mercy opens up about making choices that feel right both personally and professionally.Whether you're new to marketing or looking to reconnect with what matters most to you, this session will help you think about how to bring your authentic self to your work.ABOUT YOUR TEACHERMercy Abel is a multi-award winning marketer currently steering all things marketing, new biz content and ventures at John Doe, including Co-founder and Director the award-winning UNLOCKED Internship Programme.Follow her on LinkedIn: hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

James Gill shares practical steps to reduce the environmental impact of your marketing, without sacrificing performance. A grounded take on sustainability that actually works.Whether you're just starting out or looking to refine your sustainable approach, this episode will give you real, actionable ideas you can start using today.🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.🎓 Grab your free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛James Gill, CEO of GoSquared, is building EcoSend, a Mailchimp alternative for purpose-driven businesses, focusing on software design, marketing, and public speaking.Find him on LinkedIn: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join our email marketing deep dive: click hereIn this bonus episode, Fab chats about email marketing and how it's changing in 2025. We’ walk you through common mistakes to avoid and why email is still such a valuable channel for your business. You'll learn practical tactics like micro-segmentation, focused newsletters, and working with creators to make your emails more effective. RESOURCES ✍️Deep dive session: click hereAll-access pass: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

What does accessible marketing actually look like in practice? Tania Gerard breaks it down — sharing how to create campaigns that include neurodiverse audiences and reflect the full spectrum of human experience.🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.🎓 Get a free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛Tania Gerard is an accessible marketing consultant, neurodiversity trainer, and founder of Tania Gerard Digital UK. With her approach to accessible marketing—a concept she created—Tania is transforming how companies and communities connect with diverse audiences. By integrating inclusivity into marketing strategies, she educates businesses to build bridges, not barriers, through their communications.10% off a workshop if they quote "accessible alt 25" on our booking call. Booking link: https://calendly.com/hello-taniagerarddigital/30minSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Let's dive into the world of business funding with Fran Spooner. She walks us through everything from bootstrapping to angel investors, venture capital, crowdfunding, and loans.Whether you're thinking about getting external funding or growing your business on your own, Fran offers a straightforward guide to help you understand your options, evaluate what's best for you, and avoid common pitfalls. Ready to make smart decisions about funding your business? This episode will give you the insights you need.ABOUT YOUR TEACHERFran Spooner, a VC specialist lawyer and Partner in the Corporate team at Marriott Harrison, has deep experience in both Venture Capital and M&A transactions, and has spent time on secondment at VC funds.Recognised as a Next Generation Partner for VC by Legal 500 UK, she understands what start-ups and investors want from their legal advisers, and is building her own practice with a focus on supporting female founders, and working with tech companies and investors in the social impact and sustainability space.Follow her on LinkedIn: hereCheck out her website: hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join our next strategy planning session: click hereIn this episode, Fab talks about why asking 5 reflective questions is so important for your marketing strategy. She points out that instead of chasing new tools or trends, marketers should really focus on understanding their audience and taking a good look at their own practices. Fab shares some really powerful questions that can help marketers get clarity and improve their strategies. She also invites listeners to join a strategy planning session to dig deeper into these ideas.RESOURCES ✍️Strategy planning session: click hereAll-access pass: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Event strategist and talent connector Lauralee Whyte shares her frameworks for building inclusive, values-led networks, and why visibility means nothing without belonging. Learn how to build diverse, inclusive networks that go beyond tokenism.🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.🎓 Explore the full experience and access a free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛For nearly a decade, Lauralee has been at the heart of bringing together world-class talent, securing industry leaders for global conferences, and developing high-impact event strategies. As the founder of Spectrum Speakers & Entertainers, she helps organizations tell compelling stories, spark meaningful conversations, and create moments that leave lasting impressions.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that get results, and explains how using personalised insights can boost your marketing game. You'll learn how to build lead-generation tools that actually work and drive up those conversion rates, whether you're running solo or managing a small team.ABOUT YOUR TEACHERMaxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 7,000 paying clients. He's also a multi-award winning entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.EPISODE RESOURCES ✍️Follow him on LinkedIn: hereScoreapp book: explore hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this final snippet, Shannon Matson, CEO of Social Bungalow, shares practical strategies for scaling marketing businesses. She talks about why systems and processes matter, how to delegate effectively, and ways to create a better environment for your clients.ABOUT OUR TEACHERShannon Matson is the CEO and Founder of The Social Bungalow, an education and strategy company that has helped over 8,000 students build sophisticated online businesses. She also owns Bungalow Coffee, a 2,500 sqft café in the Downtown Las Vegas Arts District. With extensive experience in marketing and advertising, Shannon has held leadership roles including VP of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise. Her work has led to collaborations with notable brands like L'Oreal, Access Hollywood, and The Ellen Degeneres Show, as well as celebrities including Kendra Wilkinson, Alex Rodriguez, and Jennifer Lopez.EPISODE RESOURCES  ✍️Listen to EP 221: "Building Sustainable Growth in Your Marketing Business with Shannon Matson" - listen hereJoin us for a full Summer of free recorded classes with Summer School - find out moreYou can find Shannon on her website - find out more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity.ABOUT OUR TEACHERDan Nelken is the author of the international best-selling book "A Self-Help Guide for Copywriters," which is often regarded as a modern classic. He has transitioned into a speaker and educator, working with many of the world's most recognized brands and creative advertising agencies. As a professional creative, his work has been showcased at award shows both nationally and internationally, as well as on his mother's fridge.EPISODE RESOURCES  ✍️Listen to EP 220: "Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken" - listen herePurpose-driven copywriting course: find out moreYou can connect with Dan on LinkedIn: find out more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this episode, Fab brings back a snippet from her chat with Ange Lyons about brand associations and why cultural sensitivity matters so much in marketing today. The conversation gets into how thoughtful branding helps build trust and credibility - something every marketer needs to understand.ABOUT OUR TEACHERAngela Lyons is a brand and marketing graphic designer based in London. With over 20 years of experience and 12 years running her business, Lyons Creative, she offers graphic design services to a diverse range of industries, including corporates, publishing houses, charities, and freelancers. She is also the creative lead of Freelancer Magazine.EPISODE RESOURCES  ✍️Listen to EP207: "Navigating Trends & Maintaining Brand Authenticity" - listen hereJoin us for a full Summer of free recorded classes with Summer School - find out moreYou can find more about Ange on her website: find out more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the crowdABOUT OUR TEACHERJoe Burns is a multifaceted strategist who serves as Head of Strategy at Quality Meats Creative, one of the top small creative agencies according to AdAge. His work spans brand strategy, creative strategy, communications strategy, design strategy, and more. Joe's approach is rooted in practicality and hands-on experience, from writing ads to building econometric models.EPISODE RESOURCES  ✍️Listen to EP 215: "How to Leverage Intuition and Data for Strategic Success" - listen hereJoin us for a full Summer of free recorded classes with Summer School - find out moreYou can find Joe on LinkedIn: find out more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear.ABOUT OUR TEACHERNick Parker is a writer and brand voice expert who helps brands find their unique tone of voice. He has a varied background that includes magazine writing, comedy, and cartoons, which influences his approach to brand voice work.EPISODE RESOURCES  ✍️Listen to EP 214: "How to Find a Brand Voice That Stands Out" - listen herePurpose-driven copywriting course- find out moreYou can reach Nick at [email protected] the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short episode, Bethan Wright breaks down why SOPs (Standard Operating Procedures) are so crucial for social media managers. She explains how they help you scale your business and keep your client experience consistent across the board. She also dives into how templates can streamline your workflow and free up your schedule.ABOUT OUR TEACHERBethan Wright is a marketing agency owner with almost 7 years of experience and a coach to SMMs (Social Media Managers) and aspiring agency owners. After starting as a side hustler, she grew her agency significantly, going from her first day full-time to managing a team of 5 within one year. She now helps others build their dream SMM business.She's also a digital nomad who helps other Social Media Managers and Agency Owners achieve success through 1:1, group, and membership support, balancing her digital marketing career with her love of exploring the world.EPISODE RESOURCES  ✍️Listen to EP212: Cut Down Hours of Work with These Workflow & Delegation Secrets - listen hereJoin us for a full Summer of free recorded classes with Summer School - find out moreCheck our Notion and Canva template shop: find out moreFind Bethan on Instagram: find out moreSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______This short episode taken from our conversation with Yuval Ackerman dives into ethical email marketing and why segmenting your audience really matters. You'll get practical tips to level up your marketing and build stronger connections with your subscribers. Plus, we'll point you toward some helpful resources to sharpen your skills along the way.ABOUT OUR TEACHERYuval is an ethical email strategist and consultant who helps B corps and personal brands turn their subscribers into their biggest F.A.N.s. She's also a food lover (especially pasta) and a full-time nomad on a mission to find a place to call home.As an ethical email marketing strategist for B Corps, she's known for her transparent campaigns. She believes marketing should "centre on values, humanity, and positivity".EPISODE RESOURCES  ✍️Listen to EP 204: "How to Build Truly Personalised Email Experiences" - listen hereJoin our accelerator waiting list - access hereEmail marketing foundation course- find out moreFind out more about Yuval on LinkedIn: find out moreSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this episode, we're kicking off a series of short episodes all about effective marketing strategies, with a special focus on TikTok. We chat about practical growth strategies, how to create content that resonates, and why paying attention to your analytics really matters for TikTok success. ABOUT OUR TEACHERPenny Walker (@BarBrusa_Social) specialises in teaching fun-loving, lifestyle brands to create great content for TikTok to increase revenue. With over six years of experience in content, design, and social media, she helps brands raise awareness, connect with new audiences, and boost monthly revenue.Her goal is to give brands the skills, confidence, and mindset to produce effective short-form video quickly and enjoyably. She believes that marketing should "spark joy, connection, and creativity every time".You can find her on TikTok at @barbrusa_social EPISODE RESOURCES  ✍️Listen to EP 211: Why You Should Stop Sleeping on TikTok - listen hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join Michelle Boland, MBA, as she shares her insights on being a generalist marketer in today's fast-paced world. From her time in agencies to leading big marketing teams, Michelle breaks down why being versatile matters - even when everyone's talking about specialising. ABOUT YOUR TEACHERWith over 20 years broad marketing experience, Michelle is the marketing muscle needed to grow any business.  With B2B, B2C and D2C experience all in her back pocket, her  creativity is only rivalled by her commerciality.  Michelle's drive for marketing excellence and innovation feeds through into the campaigns she weaves across the channel spectrum and her love of brand and martech means she can geek out on several levels.Follow her on LinkedIn: hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Wondering why marketing feels more overwhelming than ever? You’re not alone. In this episode, Fab, Becca, Emma, and Lea unpack the new challenges facing marketers—from unrealistic job expectations to the emotional toll of constant “doing.” They also reveal how communication and setting boundaries can make all the difference. Tune in for actionable tips and refreshingly honest stories every marketer needs to hear.ABOUT YOUR CO-HOSTBecca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocialTikTok: @beccasocialEmma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on socialTikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalLea Tierney is a Copywriter and Messaging Mentor, providing copywriting and storytelling support to heart-led business owners all across the globe from her little Copy Cottage in the Forest of Dean.Her work involves a lot of brand positioning and personality crafting, along with helpful blogs, soulful website pages and personality filled newsletters.Lea is also co-host on the Digital (Gold) Dust podcast for conscious business owners.Website: click hereLinkedIn: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

We’re shining the spotlight on Ruth Lee, Senior Director at Citypress, as we dive into the strategies, and lessons from her career. In this episode, Ruth shares her journey from graduate hire to senior leadership, her approach to integrating purpose into campaigns, and her secrets to building cohesive teams that thrive.Ruth will be back with a workshop for Summer School 🏫If you haven’t already, join us for a full Summer of free recorded classes - grab your free ticketABOUT YOUR TEACHERRuth is a member of leadership team at Citypress, the second largest employee-owned comms agency in the UK. There, she leads the creative specialisms, which includes strategy, creative, social media and studio.Ruth has extensive, award-winning experience delivering integrated creative campaigns and global social media programmes, with brands including Arla, Unilever, Lloyds Banking Group, and Toblerone. Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...