Alt Marketing School

Skip Wilson shares expert insights on modern advertising and offers a free marketing audit plus a go‑to‑market plan to help listeners boost their omnichannel strategies.Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolABOUT YOUR TEACHERSkip Wilson is the founder and CEO of DRAFT Media Partners and former Vice President of Digital Media at iHeartMedia. His work in marketing technology and advertising strategy has been featured in Forbes, and he was named a Top 100 Innovator & Entrepreneur in 2026. He hosts The Advertising Podcast and helps agencies and brands scale modern advertising.Links: LinkedIn | Instagram | WebsiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join Ben for our live Q&A in a few weeks and grab your FREE ticket for Summer School: https://amschool.click/summerschoolSmall agency or consultant? Join Fab and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/businessIf you’re a small agency trying to compete with bigger brands, this episode is for you. We’re diving into how indie agencies can win by leaning into personality, sharpening their niche, and building simple systems that actually bring in leads with the great Ben Abbott, who’ll be joining us for our Summer School Grand Finale.ABOUT YOUR TEACHERBen Abbott is the co-founder of White Tiger Digital, a performance-driven digital marketing agency helping businesses generate measurable growth through SEO, paid advertising, lead generation and web development. Known for his straight-talking, commercially focused approach, Ben specialises in building marketing strategies that drive enquiries, revenue and long-term visibility — with a particular focus on AI-driven search and local lead generation.LinkedIn: linkedin.com/in/thebenabbottBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Laurie Macpherson shows how you can break into marketing and boost your business on LinkedIn—even if you’ve never had any experience.Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolABOUT YOUR TEACHERLaurie is a respected Career and LinkedIn mentor who has been supporting people to find work for the last 10 years. She has used LinkedIn to grow the career mentoring side of her business for the last 6 years, and now generates around 40% of her revenue from a cold audience on the platform, without ever being corporate, or saying that she's "delighted to announce!" She helps business owners to be R.E.A.L on LinkedIn so that their potential customers, collaborators and referral partners understand "why them", and they are able to be heard above the noise in a crowded market.Connect on Linkedin: LinkedInConnect on instagram: InstagramCheck out the website: WebsiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join Fab, Jess and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/businessIn this throwback episode, seeing a very beloved co-host coming back, Fab and Jess explore the rise of founder-led content, the evolution of content creation, employee-generated content, visual content, and branding.ABOUT OUR TEACHERJess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing 'done with you' coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.Linkedin: linkedin.com/in/jessicasophiabruno/ Instagram: https://instagram.com/thatjessbrunoBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Jess Shirra shares friendly, down‑to‑earth insights on what it really means to be a Fractional CMO and how customer‑first marketing can boost your business.Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolABOUT YOUR TEACHERJess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them grow their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both high-growth startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to true excellence is focusing on doing fewer things, but executing them exceptionally well.Links: LinkedIn | Instagram | WebsiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Positive Impact Marketing certification — next cohort starts September 8thBurnout doesn't mean you've lost your spark for marketing. It just means you've buried it for a bit.This episode is Sonia's story: burnt out, running her own agency, waiting for a project to reignite her excitement, and it never quite did until she joined our Positive Impact Marketing certification. A few branding and strategy assignments later, she found her way back to the parts of the job she actually loves.ABOUT YOUR TEACHERMarketing strategist, copywriter, and brand and web designer working with impact-driven brands and NGOs.LinkedIn: linkedin.com/in/soniamoroniduruBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

A milestone episode: 300 episodes of Alt Marketing School. Fab shares 30 reminders: one for every 10 episodes it took her to learn them.This one is for the marketers who are doing the most and still somehow feel behind. If your brain’s got 47 tabs open, your strategy keeps getting bumped by “urgent” stuff, and you’re second-guessing every idea you have… this one’s for you.It’s marketing, business, and life stuff, plus a tiny celebration moment for what the show’s helped build so far (150+ scholarship students, 260 community members, 30+ partners, and 20,000+ marketers reached through free initiatives).BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

If your career feels messy, non-linear, or mid-pivot… you’re not broken. You’re just in a squiggly season.Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolABOUT YOUR TEACHERLucy Werner is the author of three books, co-founder of three children, and the founder of HypeYourself.com — a platform that helps self-employed people get seen and get paid. A PR expert with 20+ years’ experience, Lucy has worked with leading creative agencies, high-growth startups and hundreds of freelancers. Today, Lucy teaches independents how to earn more, work smarter and confidently promote themselves. Lucy has written for iNews, Creative Boom and Metro, and has been featured in The Times, Stylist Magazine, Forbes and more. Lucy is also a Domestika instructor and Adobe Express ambassador.Links: LinkedIn | Instagram | WebsiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on SpotifyBuy us a coffee

If you’re doing good work but it’s not getting noticed (or you’re not getting promoted), this snippet will help.Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolABOUT YOUR TEACHERRita Cidre is a marketing leader, educator and future of work thinker. She has two decades of experience building marketing teams as brands such as Zillow, NPR, Time and Qualtrics. Currently, as Head of Customer Education and Community at Semrush, she helps marketers all over the world upskill and reconnect with curiosity and creativity. Rita is also a marketing professor and her courses are taught across 150+ campuses all over the world, from Harvard University to the University of Miami, to WU in Vienna, where she resides with their family.Connect on Linkedin: LinkedInCheck out the Website: WebsiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on SpotifyBuy us a coffee

If you’re being pushed to ship “more content” but you can feel the quality slipping, this snippet is for you.Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolABOUT YOUR TEACHERBeth Carter is a Dorset-based freelance marketer and copywriter, blending strategic thinking with standout creative to help brands communicate with clarity and heart. Beth has a first-class honours degree in PR and Communications and over 15 years of hands-on experience across social media strategy, content creation, copywriting and paid campaigns. Connect on Linkedin: clickConnect on Instagram: clickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on SpotifyBuy us a coffee

If AI is making you feel behind (and you do not have time for a 47-tab research spiral), start here.Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolABOUT YOUR TEACHERKerry is an AI trainer, consultant and speaker helping businesses to augment their skills with artificial intelligence. Over the last seven years, she has co-created the world’s first AI gin, brought the award-winning Cheltenham Science Festival AI curator to life – and has delivered AI training to thousands of people across the globe. She has won two DMA Awards for Best Use of AI, and is currently the Course Director of the AI Copywriting, AI Content Creation, and AI Agents courses at the CIM, as well as a tutor on the AI Marketing Masterclass at the DMA. She has also recently been appointed Chair of the AI Council at the Data and Marketing Association.Connect on Linkedin: ClickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on SpotifyBuy us a coffee

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolABOUT YOUR TEACHERChristie shows up in the world in every interaction with the fierce belief that everyone is deeply creative. Christie holds space for this knowledge in all of their relationships — especially the relationships that involve kindling a creative spark into its fullest form. Through their own journey, they’ve learned how to give themself inner permission to put their work out in the world.Connect on Linkedin: ClickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on SpotifyBuy us a coffee

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolThis episode is all about networking as a freelancer: how to create opportunities, build real relationships, and connect with the right people without it feeling performative or cringe. Filiz Taylan Yuzak shares practical ways to do it.ABOUT YOUR TEACHERFiliz is a content and social media marketer, included in the Top 100 Marketers in 2026 list by Alt Marketing School. As the founder of Vibrant Content, she helps independent, creative, and sustainable businesses become more visible online, through content and social media marketing, mentoring, and training.Links: LinkedIn | Instagram | WebsiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Want to catch up with the full class + grab your FREE ticket for Summer School? Here you go: https://amschool.click/summerschoolWe get into what impact marketing actually looks like day-to-day with Quarina Sultana: what not to do, how to measure success when “profit” isn’t the main scoreboard, and how to build relationships that create real change (not just a nice LinkedIn post).ABOUT YOUR TEACHERQuarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.With over a decade leading transformation across sectors like charity, legal, finance, and tech, she’s helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.Links: LinkedIn | Instagram | WebsiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Want to catch up with our full spring season? Grab the All-Access Pass and get access to everything in the library: https://amschool.click/libraryAI search is already rewriting the rules of visibility. If your brand isn’t getting cited by other people (not just posting on your own website and praying), you’re going to feel it.Let's build a simple yet powerful system with Ben Jacobson.ABOUT THE TEACHERA seasoned marketing strategist, Ben Jacobson serves as the chief content officer at InboundJunction, a PR, SEO and GEO agency for growth-stage tech companies. His writing has appeared in SEMrush, HubSpot and The Next Web.Connect on LinkedInWebsite: InboundJunctionBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Building a profitable marketing business without the hustle-culture b*llocks. In this class, Emmaline McAndrew breaks down how to scale gently, protect your energy, and still make real money, especially if your capacity fluctuates.ABOUT YOUR TEACHEREmm is the creator of The Slow Business Method and founder of The Slow Businesswoman. With 28 years’ strategic experience in business, communication and social psychology, Emm trains energy-limited women how to set up and /or run their own business or freelance work in a way that reclaims work-health balance and reduces chronic fatigue.Links: LinkedIn | InstagramBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Catch up with the full session inside our all-access pass and course library: https://amschool.click/libraryToday’s chat with SEO expert Andrew Cox Starkey slices through the noise of AI and search, revealing how machines understand your topics, how AI is reshaping traffic, and why human-grade content remains king.ABOUT YOU TEACHERAndrew has spent his career working on websites for big household names including the BBC, National Trust, and Lord’s Cricket Ground. He started his specialist SEO consultancy, Optimisey, in 2017 and has been helping businesses big and small get more of the right kind of traffic to their websites ever since.Website: optimisey.comLinkedIn: linkedin.com/in/andrewcockstarkeyInstagram: instagram.com/optimiseyBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Meet Alex, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: clickIn this episode, Alex Thompson shares unconventional marketing skills, the importance of embracing your uniqueness, and lessons learned from transitioning to an agency. Discover practical tips on delegation, building client relationships, and boosting confidence in marketing.ABOUT OUR TEACHERAlex Thompson is the founder of On The Kusp, the email marketing & launch agency behind your favourite creators & entrepreneurs (Daniel Priestley, Lea Turner, Lauren Jumps, Alice Liveing, Richard Moore, Andrew & Pete)! Alex has recently made the move from freelancer to agency owner (and has the grey hairs to prove it).Connect on Linkedin: clickConnect on Instagram: clickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Get a special sneak peek with a FULL class and grab your FREE ticket for Summer School: https://amschool.click/summerschoolWe dig into how marketing careers are shifting (hello contract + fractional life), what AI is doing to job descriptions, and why a “squiggly” career path might be the most sensible plan you’ve got.ABOUT YOUR TEACHERJaz Marfo helps ambitious professionals build bold, burnout-free careers through the thing most career advice ignores entirely: community. In a hyperconnected era where professional loneliness is at an all-time high, Jaz supports people who are over-performing in underwhelming roles to stop grinding alone and start treating connection as the strategy. LinkedIn: https://www.linkedin.com/in/jazmarfo/BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Most of us are juggling multiple calendars, feeling like a digital hamster running on an endless wheel.Paulina Folaron, our AMS coach and resident solution wizard, drops strategies on how to keep your calendars in sync without losing your mind, plus aligning your cycle, energies and much more.Join us inside the Alt Access Pass for more AMA gems, systems secrets, and a sprinkle of sanity in your busy week. Your future, more organised self will thank you.ABOUT YOUR TEACHERPaulina is your Solutions Sorceress Supreme. Your tetris-brained method-finder. Your right hand woman who won’t steal your spotlight. She helps founders, start-ups, and service-based businesses step out of the overwhelm and into clarity, with marketing and operations that work for them, not against them.Website: paulinafsolutions.comBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsessionFab sits down with Archana Dhankar (Global Marketing and AI Strategist, TEDx Speaker, LinkedIn Top Voice) to talk about how to use AI in your marketing without losing what makes you human.We dig into the questions everyone is actually asking when should you trust AI recommendations, and when do you need human insight? How do you benefit from AI without getting messy with customer data and privacy?If you want AI to be the support act, not the main character, press play.ABOUT YOUR TEACHERArchana Dhankar is a Global Marketing and AI Strategist, TEDx Speaker, and LinkedIn Top Voice with over 20 years of experience helping brands integrate creativity, technology, and purpose to drive measurable growth.LinkedIn: www.linkedin.com/in/archanadhankarWebsite: archanadhankar.comInstagram: @archanadhankarBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

In this bonus solo episode, Fab unpacks Entertain or Die 3.0 (Small World x Tracksuit) and what it means for brands trying to grow on social.You’ll hear why you’re not just competing with competitors anymore, you’re competing with memes, creators, and Netflix trailers.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterIn this session, Fab Giovanetti and Nicole Mezzasalma tackle the realities of using AI in social media, separating helpful practices from the hype and offering grounded advice for marketers at all levels.ABOUT YOUR TEACHER 💛Nicole began her career as a journalist, spending 15 years in the industry before transitioning into marketing roles in the drinks industry. She then moved agency-side and has been at Battenhall for five years, where she focuses on social media strategy and innovation. Originally from Brazil, she’s lived in the UK for over 20 years.For networking and follow-up: Nicole Mezzasalma on LinkedInCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the Official Nipple Protector and somehow made it work.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring.In this episode, Fab breaks down Buffer’s latest report and shows you where the chats are actually happening right now, plus what to DO next so you can stop blaming the algorithm and start building community that converts.Source: Buffer 2026 State of Social Engagement ReportBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionYou’ve tried AI. It’s given you something. But it’s not quite what you meant.In this episode, Nick Crawford breaks down why AI outputs go beige (spoiler: it’s usually the brief), and how to get consistently useful results using his TWIST framework.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterABOUT YOUR TEACHER 👩‍🏫Senior marketing consultant with over 20 years of experience helping brands overcome marketing challenges. Started using AI in 2017 and now focuses on training and deploying AI solutions in a non-technical way.Want the TWIST framework resources? Click hereAI for Non-Techies: Click hereNick’s website: Click hereNick’s AI Power Hour: Book herePlatforms mentioned: ChatGPT, Claude, Gemini, Copilot, NotionCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

New to auditing? Check out our short course on how to build audits that drive results: get a taster classIn this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without spiralling into “post-campaign panic”.You will learn how to review what actually worked, balance your content across the funnel (so you are not stuck only doing top-of-funnel posts), and set a simple testing rhythm for the next quarter that keeps your audience engaged and your growth steady.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water.Fab is breaking down the Planable x SE Ranking 2026 Agency Profitability Report: and the data is honestly so juicy.And the difference between those two worlds isn’t “work harder” or “post more”. It’s hitting a few specific, very unsexy milestones that change the maths of your business.Planable x SE Ranking 2026 Agency Profitability Report: access hereBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Marketing is changing FAST, and 2026 isn’t waiting for anyone. In this episode, we’re breaking down the skills that’ll keep you ahead of the chaos, like performance analysis (yes, numbers can be your bestie), AI literacy (so you’re driving the tools, not being dragged by them), showing up on social without selling your soul, and building a community that actually gives a damn.Post-Mortem Template: download hereSkills on the Rise: The Fastest-Growing Skills in 2026: read hereBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession Fab is joined by copywriter and content strategist Gudrun Lauret to dive deep into the world of USPs, your Unique Selling Proposition. Whether you’re a marketer, freelancer, or small business owner, discover how to pinpoint what genuinely sets you apart, avoid sounding generic, and confidently attract (or repel!) the right clients.ABOUT YOUR TEACHER 💛A copywriter and content marketer, Gudrun had her first piece of writing published aged 14. Passionate about helping business owners to make the world a better place, she works with them to find their USP, to define what makes them different and to use these to inspire others to support their causes. She lives in rural France with her husband and a rescue dog, and can usually be found with her nose in a book.Connect with her over at gudrunlauret.comBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionIn this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether you’re just starting out or looking to refresh your strategy, you’ll discover why having a solid business plan is more than just a tick-box exercise.If you’ve ever felt stuck or unsure where to start, this episode offers actionable advice and a dose of motivation to get you moving forward. Tune in and start building the business plan (and career) that’s right for you!ABOUT YOUR TEACHER 💛Vikkie Richmond is CEO and founder of Red and White Media, helping small businesses and growing organisations communicate with consistency and clarity through brand-led copywriting and comms.She brings over ten years of experience in strategic and brand-led, tone-of-voice copywriting, marketing, and communications. This is her second business; the first saw five successful years as a marketing virtual assistant, specialising in content creation and strategy.Connect with Vikkie on her website and LinkedInBook an online 'Business Blueprint: Planning and goal-setting' session and mention AMS for a special discount. You'll leave the two-and-a-half-hour session with a clear business plan, a set of clear goals for the next twelve months, and a much clearer idea of where you're going. Enquire on her websiteBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionReady to turn your LinkedIn into a powerful tool for winning clients (without the ick)?In this episode, Fab Giovanetti is joined by Sarah Clay, author, keynote speaker, and employee advocacy expert, to share no-nonsense tips for marketers who want to show up authentically and use LinkedIn to build genuine business relationships.Whether you’re a LinkedIn pro, or just getting started, tune in for practical strategies, a bit of fun, and fresh ways to attract the right opportunities, no sleazy sales tactics required! Give this a listen and get ready to make your LinkedIn presence work for you.ABOUT YOUR TEACHER 💛Sarah Clay is an author, keynote speaker, and Employee Advocacy trainer and consultant to B2C and B2B companies. Sarah offers a no-nonsense, accessible approach to LinkedIn that makes learning feel doable (and even a bit fun). Sarah helps business owners and teams get more leads from LinkedIn, whether that’s teaching them how, doing it for them, or a mix of both.Sarah’s work blends personal branding, content creation, and coaching, and it’s been described as part strategy, part confidence-building, part “finally someone said it out loud.” Sarah also supports students and early-career marketers, and is a guest lecturer at several UK universities.Connect with Sarah on LinkedIn, Instagram or her websiteAccess Sarah Clay's easy peasy metrics chart where you can keep a record of how well you're doing on LinkedIn: click hereBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionWe’re bringing you a Q&A with Tania Gerard all about building marketing workflows that work with your neurodivergent brain, not against it.If you’ve ever tried to force yourself into a “just be consistent” content plan and ended up burnt out, behind, and convinced you’re the problem, this one’s for you.ABOUT YOUR TEACHER 👩‍🏫Tania Gerard is an Accessible Marketing Consultant, TEDx speaker, and founder of Tania Gerard Digital UK.They help companies improve accessibility, neuroinclusion, and digital marketing performance through practical strategies that work for all audiences.Tania is known as one of the UK’s first consultancies to specialise in accessible marketing, supporting brands to meet WCAG 2.2 standards, simplify user experiences, and integrate AI responsibly.Connect with Tania: LinkedIn or InstagramBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join our Spring event season: https://amschool.click/classinsessionIn this episode, Fab shares a behind-the-scenes reset for 2026, and why you do not need a brand new personality to move your marketing forward.You will learn how to keep what is working, upgrade what needs more support, and make one simple data-led change instead of “vibing anxiously”.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Enjoy this sneak peek from our all-access pass membership: Join the communityFancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you.If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why “dark social” matters more than ever, this one’s for you.ABOUT OUR TEACHER 👩‍🏫Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocialstudioTikTok: @beccasocialBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.Keen to kickstart your goal setting and execution in 2026?In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action.Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the pressure for perfect consistency and building simple habits to keep your marketing momentum going.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationABOUT OUR TEACHERS 👨‍🏫Alexander Pemberton is the Founder of Launch 7 & Tecric, a unique programme for pre-start-ups and start-ups that focuses on developing entrepreneurs, launching businesses, and acquiring customers as early on as possible.LinkedIn: https://www.linkedin.com/in/alexanderpembertonInstagram: https://www.instagram.com/alexdpembertonWebsite: alexanderpemberton.comAlice Benham is a marketing strategist who helps purpose-driven businesses transform big-picture plans into campaigns, launches, and experiments that actually get results.LinkedIn: https://www.linkedin.com/in/alice-benham/Instagram: https://www.instagram.com/alice_benham/Website: [email protected] SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact.ABOUT OUR TEACHER 👩‍🏫Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.ukBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingJoin Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.ABOUT OUR TEACHER 👩‍🏫 Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.Connect on LinkedIn: click hereJoin the freelancer live masterclass: click hereBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingCurious about what’s shifting and what’s here to stay in the world of marketing and social media? In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies. ABOUT OUR TEACHER 👩‍🏫Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocialstudioTikTok: @beccasocialBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Get your copy of the book at https://customerdriven.marketingIn this episode, Fab  shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation. BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingWhat the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.ABOUT OUR TEACHER 👩‍🏫Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on socialTikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersOUR FAVE RESOURCES 👇Get weekly lessons in your inbox for £0: NewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.ABOUR YOUR TEACHER 💛Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.Join Niki’s masterclass: watch hereEmma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour.TikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.View all sponsors and offersOUR FAVE RESOURCES 👇Get weekly lessons in your inbox for £0NewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Get your copy of the book at customerdriven.marketingFab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of modern marketing. If you’re keen to build real, lasting trust as part of your marketing strategy, make yourself a cuppa and tune in. And after that, go and grab Fab's book - DUH.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, and understand the importance of cultural nuances in successful campaigns. ABOUT YOUR TEACHER 💛Mags is a Marketing Consultant with 10 years’ expertise in social media and community building. Skilled in optimising strategies for B2B and B2C audiences, she has collaborated with leading brands across tech, beauty, luxury, automotive, real estate, finance, L&D, and e-commerce. She has spoken at conferences such as the International Social Summit in Barcelona, appeared on podcasts, and delivered corporate training sessions on social media engagement and strategy optimisation.Find out more about Mags: connect on LinkedInSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce.ABOUT YOUR TEACHER 💛Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing, she works with businesses to build standout social strategies, train in-house teams, and create social-first content that connects. She’s led global social teams, delivered workshops worldwide, and produced UGC for lifestyle, food & drink, travel, and family-friendly brands.Connect with Xandrina: LinkedInEGC quiz: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales.EPISODE RESOURCES ✍️Replays available inside the all-access pass: Our course libraryCheck Aggie’s book: clickABOUT YOUR TEACHER 💛Aggie Meroni is the Founder of White Bee Digital, a Paid Social Agency, specialising in managing Meta™Ads to help grow eCommerce brands.Aggie has over 14 years of sales and marketing experience and has worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta™Ads strategies.Aggie’s website: clickConnect with Aggie on LinkedIn: clickConnect on Instagram: clickSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content.Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connects with your audience.ABOUT THE TEACHERGordon is the VP of SEO Strategy at uSERP. Bringing over 10 years of experience at the cutting-edge of SEO in highly competitive markets, he helps lead SEO strategy development for uSERP clients that deliver 10x results.Semrush: try it hereAhrefs: try it hereGet access to $5,750+ worth of courses for FREE in the uSERP Skool communitySupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns that include all audiences.🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.🎓 Get a free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛Katherine(she/her) is an accessibility consultant and inclusive business strategist for small business owners and entrepreneurs. With a unique combination of design, marketing, and strategy, she guides everyday industry leaders to build business strategies that align with their values, serve their community more fully, and help them grow easier. Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join our Black Friday & holiday season strategy deep dive: click hereAccess the Seasonal campaign planner: click hereJoin Fab as we chat about turning Black Friday from a chaotic last-minute scramble into something you can actually plan for. We'll look at how to set up a proper two-month runway, craft personalised offers that make sense, and build genuine connections with your community, without just slashing prices. This episode is full of practical tips to help you make the most of the holiday season.RESOURCES ✍️Deep dive session: click hereAll-access pass: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches.Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts,Julia shows you how to make each launch more successful than the last. You'll learn practical ways to juggle multiple launches, keep your audience excited, and maintain momentum across different channels.ABOUT YOUR TEACHERJulia Saxena is the General Manager at Forte Labs, where she helps people build their own “Second Brain”—a system for organizing knowledge and unlocking their full potential (because who doesn’t want a backup brain?).She’s been the powerhouse behind two bestselling book launches, a lineup of self-paced online courses, and sought-after cohort-based programs. Julia also leads the thriving Second Brain Membership and manages a growing YouTube channel, sharing tips on productivity, note-taking, and personal growth.Website: access hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...