Ep 198 - Fitness Gym Franchise Trends That Will Shape the Next Decade

Our guest this week is Rod Hill, the President of énergie Fitness Europe. He's an expert at navigating the ups and downs of international expansion and recently signed a master franchise agreement to develop 75 clubs in Spain over the next 10 years. In our interview, we explore the influence of European gym design and what the rest of the world can learn from this emerging market, why you need to invest capital back into your trainers, and how your franchise could be missing the mark if you turn your back on Baby Boomers.   More Episode Highlights:  Navigating the ups and downs of international expansion. How you could be missing the mark by turning your back on the largest and most affluent demographic. The merging of fitness and wellness. How changing market dynamics offer franchises new opportunities. Want to be successful? You have to be authentic. Ways in which the boutique space will continue to grow. How brick and mortar gyms are integrating hybrid fitness models.