Ep 198: Your Message Becomes Clear When You Build A Category Of One [Solo Consultant Summit Series]

Send us Fan MailGet your free Solo Consultant Summit ticket.Pre-order Kendall's book.Your calendar doesn’t need more sales calls. It needs better information.I’m joined by storytelling and sales writing expert Kendall Cherry, and we get surprisingly tactical about the unsexy part of marketing that quietly controls your pipeline: the inquiry form. Kendall explains how she uses a detailed inquiry form to qualify leads, understand budget and readiness, and move straight to a proposal and video walkthrough. The payoff is real: less scheduling chaos, fewer “let’s hop on a call” loops, and a faster path from inquiry to close.From there, we go deeper into positioning. Kendall breaks down what it actually means to become a category of one when you’re in a crowded field like consulting, coaching, copywriting, or design. We talk about the difference between a vague bucket label and messaging that highlights your distinct process, your real transformation, and the background you may be under-selling. If referrals feel slow or you keep attracting wrong-fit clients, this is the lens that makes your work easier to describe and easier to buy.We also challenge the default advice to “niche down.” Kendall argues that choosing a market beats shrinking into a narrow industry box, especially for creative, multi-hyphenate consultants who want career longevity. Along the way we touch on energy drain, alignment, and why selling in 2026 and beyond has to feel honest, sustainable, and human.If you’re coming to the Solo Consultant Summit, don’t miss Kendall’s live inquiry form teardown. Subscribe, share this with a consultant friend, and leave a quick review so more solo consultants can find it.Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup