Ep. 2: Advocacy Research and Polling (feat. Anna Greenberg)

Research and polling are essential parts of advocacy campaigns. Understanding the policy arena and testing your messaging will prevent your organization from wasting limited resources and help keep you on track to win. Tune in to learn about some different research methods, how to make the most out of a limited research budget, and what to look for when hiring a research consultant or pollster. This episode’s guest is Anna Greenberg, PhD, a pollster and former professor at the Harvard Kennedy School. Dr. Greenberg discusses why you must be upfront about your budget with your research consultant and what you need to have in mind when putting together a research plan.ResourcesAdvocacy Research—Know Your OptionsPolling, Research and Focus Groups for Advocacy CampaignsUsing Google Tools for Advocacy and Political ResearchConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: [email protected] FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop