Ep. 2: Delivering a Good Customer Experience – Interview with Lawrence Levinson

On the second episode of “B2B Marketers on a Mission”, we had a chat with Customer Experience (CX) expert Lawrence Levinson, who is the VP of Product at Pulse Profile Analytics and the new Toronto Chair of the Customer Experience Professionals Association (CXPA). In this interview, Lawrence talks to us about the importance of CX, and when implemented the right way, how it can be instrumental to improving the overall performance of organizations.