Ep 2: Finder's Jeremy Cabral: From Redundancy to Rubber

Jeremy Cabral, co-founder of Finder, shares how to raise prices without losing your best customers, bootstrapping to $100M revenue, and the four steps to viral social media content. We also talk to Lindsay Adam, founder of Winnie Parkes, on how she turned a redundancy while on maternity leave into a thriving natural rubber teething brand. Featuring Anaita Sarkar, Founder of Sell Anything Online, Hero Packaging and Co-Founder of Staje Jeremy Cabral, Co-Founder of Finder and growth advisor  Lindsay Adam, Founder of Winnie Parkes, Australian-made natural rubber teething brand Key takeaways from our experts  Show the problem you solve clearly with comparisons, such as “us vs them” Create one standout viral piece of content that carries your brand Demo your product (even faceless content can outperform polished ads) Leverage micro-influencers to build authentic reach at scale Chapters (00:00:37) Meet Jeremy Cabral: the Finder origin story and scaling to $100M+ revenue  (00:11:44) Raising prices without losing customers  (00:14:30) Viral content and showing the proof: what actually drives sales  (00:15:17) Redundancy to revenue: Lindsay Adam’s journey building Winnie Parkes  (00:19:07) How listening to customers shapes everything  (00:22:04) Social media that actually converts ⁠Vodafone Business⁠ helps Australian businesses connect, grow, and get things done  — so you can focus on the wins, the lessons, and the messy, exciting journey in between.  Learn more: ⁠⁠vodafone.com.au/business⁠⁠  | ⁠@vodafonebusinessaus