Ep. 2 - Istruzioni d’uso per un Retail chinese-friendly -...

What this episode covers

Con i suoi oltre 1,4 miliardi di consumatori, la Cina, oltre a essere un avamposto di innovazione, è un mercato che nessun Retailer può permettersi di ignorare. Qui l’e-commerce prospera, le super-app spadroneggiano, le esperienze phygital sono all’ordine del giorno e si paga tutto tramite smartphone. Ma come si conquista il cuore dei clienti cinesi, dentro e fuori la madrepatria? Quali sono gli errori da non commettere? Tutti i segreti in questo episodio!Ospite: Marta Lucatelli, Head of Client Services and China Digital Strategy Manager, Digital RetexConduce Arianna Leonardi, giornalista, Digital 360

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How long is this episode of Retail Reboot - Dallo store alla Cina: tips & tricks per non perdere opportunità?

This episode is 13 minutes long.

When was this Retail Reboot - Dallo store alla Cina: tips & tricks per non perdere opportunità episode published?

This episode was published on October 26, 2023.

What is this episode about?

Con i suoi oltre 1,4 miliardi di consumatori, la Cina, oltre a essere un avamposto di innovazione, è un mercato che nessun Retailer può permettersi di ignorare. Qui l’e-commerce prospera, le super-app spadroneggiano, le esperienze phygital sono...

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