Ep. 2 Marketing is in Trouble! Colin Gordon on Branding, Bulmers & Fixing Marketing Mistakes

Is marketing broken? Colin Gordon — former CEO of Glanbia Consumer Foods & C&C and the mastermind behind Bulmers’ legendary rebrand — thinks so. In this episode of The Boardroom Insights Podcast, Colin shares his insights from 30+ years in the consumer goods industry and discusses his controversial new book, "Marketing is in Trouble."🔥 Inside this episode:✅ How Colin turned Bulmers from a budget drink into a premium brand with “Nothing added but time”✅ Why marketing is failing businesses today—and how to fix it✅ The biggest branding and positioning mistakes companies make✅ Why marketing should be about one thing: making selling easierIf you’re in marketing, branding, sales, or business leadership, this is a must-listen.🎧 Listen now and discover what’s really wrong with marketing today!#Marketing #Branding #BusinessGrowth #Podcast #Leadership #Bulmers #MarketingIsInTrouble