Ep. 2 - Modern Marketing, Demand Generation and the TAMI Approach

In this episode of The Payments Shed Podcast, hosts Grant Evans and Justin Hanna are joined by Shree Magdani, Marketing Lead at TAMI AI, for an insightful conversation on the evolution of modern marketing, demand generation, and how data-driven strategies are reshaping go-to-market success.Together, they dive into:Shree’s Journey into Marketing – from her early inspirations to leading marketing at TAMI and shaping its brand voice.Modern Marketing & Demand Generation – how buyer behaviour has changed, why demand gen outperforms traditional lead gen, and what every fintech should know about today’s marketing landscape.How Fintechs Can Use TAMI – the TAMI story, how the platform empowers businesses to find their ideal prospects, and real-world examples of successful go-to-market strategies.The TAMI–Payments Shed Partnership – how community-led content and authentic storytelling drive awareness in the fintech ecosystem.The Road Ahead – where marketing is headed in the next 12–18 months, and how AI and automation are transforming how companies grow.And of course, it wouldn’t be The Payments Shed without a trip to the Shelf of Shame, where Shree nominates what she’d banish forever from the world of marketing.Tune in for a 40-minute conversation packed with insights, strategy, and practical takeaways from one of fintech’s rising marketing voices.***The Payments Shed Podcast is sponsored by TAMI AI.TAMI AI is the market intelligence and lead generation platform built for sales and marketing teams who want precision, not guesswork. TAMI helps businesses identify their best-fit prospects, gain deep market insights, and boost revenue growth, and it has become the go-to solution for the payments and fintech industries.https://tami.ai/The Payments Shed Podcast is supported by PCN.PCN is a boutique recruitment agency rooted in Amsterdam, driven by a singular mission: connecting top talent with industry leaders. PCN specialises in five core pillars — Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce — backed by a global network across borders.https://teampcn.com/***Disclaimer.Any views or opinions referenced in this podcast episode are our own, or those of our respective guests, and they do not represent any views, opinions, or statements from our respective employers, or those of our guests. Additionally, any views expressed here are not intended as investment, legal, tax, or financial advice.