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Ep 2: Odhrán, Second Self Life episode artwork

EPISODE · May 26, 2026 · 44 MIN

Ep 2: Odhrán, Second Self Life

from Built in Kilkenny · host Charlie

Zero fillers in the product. Zero outside funding. Zero salary since September.In this episode of Built in Kilkenny, Charlie Cook sits down with Odhrán, co-founder of Second Self Life, a premium protein brand built from scratch in Kilkenny with his partner Amy-Leigh.They had enough money saved to go to Australia. They put it into a business instead. Manufacturers laughed them out of the room. Their Belgian partner told them their formula wasn't ambitious enough. They made three sales in January. And they kept going.The conversation covers how the idea started, leaving the 9 to 5, the Belgian manufacturer who pushed them harder, the Eton Mess flavour, the Wild Tales partnership, bootstrapping with no funding, working together as a couple, and what they'd say to anyone thinking of starting.Second Self Life: secondselflife.comBuilt in Kilkenny is a series of honest conversations with the founders and builders behind Kilkenny. A Charlie Cook Live series.charliecooklive.comTikTok: @charliecooklive

Episode metadata supplied by the publisher feed · Published May 26, 2026

What this episode covers

Zero fillers in the product. Zero outside funding. Zero salary since September.In this episode of Built in Kilkenny, Charlie Cook sits down with Odhrán, co-founder of Second Self Life, a premium protein brand built from scratch in Kilkenny with his partner Amy-Leigh.They had enough money saved to go to Australia. They put it into a business instead. Manufacturers laughed them out of the room. Their Belgian partner told them their formula wasn't ambitious enough. They made three sales in January. And they kept going.The conversation covers how the idea started, leaving the 9 to 5, the Belgian manufacturer who pushed them harder, the Eton Mess flavour, the Wild Tales partnership, bootstrapping with no funding, working together as a couple, and what they'd say to anyone thinking of starting.Second Self Life: secondselflife.comBuilt in Kilkenny is a series of honest conversations with the founders and builders behind Kilkenny. A Charlie Cook Live series.charliecooklive.comTikTok: @charliecooklive

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Frequently Asked Questions

How long is this episode of Built in Kilkenny?

This episode is 44 minutes long.

When was this Built in Kilkenny episode published?

This episode was published on May 26, 2026.

What is this episode about?

Zero fillers in the product. Zero outside funding. Zero salary since September.In this episode of Built in Kilkenny, Charlie Cook sits down with Odhrán, co-founder of Second Self Life, a premium protein brand built from scratch in Kilkenny with his...

Can I download this Built in Kilkenny episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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