Ep 2: Reputation Is the Real Amenity - Attracting Renters in a Review-Driven World

In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today's renters make decisions based on perception—and how a strong online presence can win leases even against better-priced competitors. You'll learn: What ORM really means in multifamily How reputation directly affects occupancy and leasing velocity Which review platforms matter most—and why Tips for generating authentic reviews without sounding forced How top-performing companies like Bozzuto and Camden lead with reputation Real examples of turning around negative reviews and using feedback to drive operations Whether your community has a stellar online presence or needs a serious reputation reset, this episode offers actionable insights you can use to start improving today. To suggest a topic, get in touch! For more multifamily marketing help, connect with us at Resident360. Drop Us a Review If You Enjoyed the Episode!