EP 2 - Strategy

If you know you need to up your digital marketing game but don’t know where to start, this is the episode for you, today we talk strategy. Sun Tsu, the legendary Ancient Chinese Military strategist and author of the Art of War is quoted as saying: “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” Here are the first steps in developing a solid workable online digital strategy: First, you need to decide you need a strategy. You say ‘Duh Dean. Of course, we need a strategy.” I say “I agree, duh, Dean” but according to Smart Insights out of the UK, 50% of the organizations that surveyed were doing digital marketing with NO digital marketing strategy. Then, you need a defined goal based on your vision of success. Once, your goal is defined, it is vital that your online digital marketing is supported with quality engaging, yes entertaining video content. According to Hubspot, enjoyment of a business’ online video content increases purchase intent by 97% and brand awareness by a whopping 137%. Marketing with video is not about advertising. It is about educating, entertaining and interacting with consumers. When executed correctly, digital marketing including video creates priceless engagement with your target audience. We are going to talk about strategy a bunch here at Digital Marketing today because we know a well thought out strategy is key to delivering the right message to the right customers at the right time.