Ep 2: The Evolving Role of Websites in Industrial Marketing

Explores how website strategies are adapting to fragmented buyer journeys and changing user behaviors in industrial marketing.In this episode of The ChangeOver Podcast, host Greg Linnemanstons, President of Weidert Group, is joined by Kelly Wilhelme, Director of Marketing, to discuss the transforming role of websites in today's industrial marketing landscape.The ChangeOver Podcast takes its name from the quick transitions manufacturing plants must make when switching production lines. An agile, efficient changeover minimizes downtime, improves productivity, and helps businesses maximize ROI on equipment and people investments.The industrial marketing landscape is rapidly evolving, and websites are at the forefront of this change. Yesterday's strategies are losing effectiveness, and new, more impactful approaches are emerging. Marketers who successfully pivot will embrace learning, experimentation, and agility moving forward.Episode Highlights:The shift from websites as traffic generators to welcome mats for visitorsAdapting to fragmented buyer journeys and changing user behaviorsThe impact of AI on content creation and search resultsStrategies for creating unique, valuable content that stands outThe importance of aligning SEO and user experience (UX)Rethinking gated content and lead generation strategiesThe episode concludes with practical advice for industrial marketers on adapting their website strategies to meet the demands of today's digital landscape. The ChangeOver Podcast is your platform for insights, learning, and adapting to the rapid transformations in industrial marketing and sales.Listeners are encouraged to submit topics for future episodes to the Weidert Group team:LinkedIn: linkedin.com/company/weidert-group/Instagram: instagram.com/weidertgroup/Facebook: facebook.com/weidertgroupX: x.com/WeidertGroupYouTube: youtube.com/@WeidertWebsite: weidert.com/changeoverpodcastConnect with our host and guest:Kelly Wilhelme: https://www.linkedin.com/in/kellywilhelme/Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/Join us on this journey of exploration and growth in the industrial marketing landscape. Subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts and never miss an episode!