Ep#2 The Future of Marketing: Hyperpersonalisation | Bassel Kakish

We are honored to have Mr. Bassel Kakish as our guest on the show today. Over almost 20 years at Publicis Groupe, Bassel has held various strategic roles. He is now the CEO of Publicis Groupe, Middle East and Turkey and he is focused on strengthening and expanding the Groupe’s offering to help clients succeed through disruptive creative strategy, analytics and insights. Key Learnings: The Importance Of Having The Right TalentWhy Brands Today Need To Focus On Hyperpersonalisation How Organizations Can Become Future ProofThe Intersection Of Data, Technology, Media & Creativity